Katerina Foretova

Katerina Foretova

Hi, I am a Digital Marketing Consultant here at Kentico and help the Kentico community become more experienced with the product by providing training and consulting services on Kentico Online Marketing.

GDPR – Building Consents and Privacy Notices

GDPR – Building Consents and Privacy Notices

Better company/customer relationships, improved customer engagement, increased company reputation... you may have heard these all are the benefits of getting GDPR-compliant consents right. And that is absolutely true! It is just that consents are sometimes quite difficult to get, correct?

By Katerina Foretova in GDPR
·10 min read
Marketing Automation for Event Management – Part 3

Marketing Automation for Event Management – Part 3

I am sure you have been following our series of articles dedicated to automating communication around your events using Kentico Marketing Automation. If you have not had a chance to read through the first two blogposts, then you should definitely do it!

By Katerina Foretova in Kentico
·7 min read
Marketing Automation for Event Management – Part 2

Marketing Automation for Event Management – Part 2

In part one of this series of articles focusing on using Marketing Automation for managing events, we spoke about automating your activities related to the preparation phase of your event. We showed you many useful scenarios you can use to mail out your event invitations and what to do once you have got people registering for it.

By Katerina Foretova in Kentico
·6 min read
Setting Up Lead Scoring in Kentico

Setting Up Lead Scoring in Kentico

If you have read the article Lead Scoring Step by Step, you may remember that it suggested six steps you need to take in order to launch your lead scoring system: 1. Do research, 2. Determine scoring criteria, 3. Distribute points, 4. Establish score threshold, 5. Launch the scoring system and 6. Re-validate. All these steps are immensely important if you want your lead scoring system to succeed

By Katerina Foretova in Kentico
·7 min read
Marketing Automation for Event Management - Part 1

Marketing Automation for Event Management - Part 1

Conferences, festivals, Lunch and Learns, shows, training sessions, workshops... there are so many events that you organize a year!

By Katerina Foretova in Kentico
·6 min read
Get a Little Know-How with Kentico Thursdays

Get a Little Know-How with Kentico Thursdays

Welcome to the Kentico Know-How Thursdays, the place where Kentico marketers can learn more about Kentico features and how to use them in real-world scenarios. 

By Katerina Foretova in Kentico
·1 min read
Interview: How We Built Our Persona - Step by Step

Interview: How We Built Our Persona - Step by Step

Personas are one of the biggest topics in today’s world of digital marketing. In the article “Personas – Are They the Right Choice for Your Business?”, I showed you the way we work with personas in our company. Today, I would like to give you a closer look at how we built one of our personas step by step and what challenges we faced along the way.

By Katerina Foretova and Tadeas Kubat in Marketing
·9 min read
Personas - Are They the Right Choice for Your Business?

Personas - Are They the Right Choice for Your Business?

Filling out your personas in a persona template should allow you to understand your target audience better. Well... maybe. But what if personas in their traditional sense are not the right choice for you?

By Katerina Foretova in Marketing
·7 min read
Lead Scoring Step by Step

Lead Scoring Step by Step

Lead scoring have been great buzzwords for the last couple of years. Everybody suggests, “Do lead scoring if you don’t want to waste the time of your sales team cold-calling not-ready leads”, and I get that… If done right, lead scoring can help maximize your sales team efficiency as they will only focus on leads that are ready to purchase from your company.

By Katerina Foretova in Marketing
·12 min read
9 Things You Need to Know about Anti-spam Law and Opt-outs

9 Things You Need to Know about Anti-spam Law and Opt-outs

The legal side of anti-spam law is your responsibility. Claiming willful ignorance is a gamble that will not pay off. So what are things you need to consider to avoid falling foul of the law?

By Katerina Foretova in Marketing
·11 min read
6 Things You Need to Know about Anti-spam Law and Opt-ins

6 Things You Need to Know about Anti-spam Law and Opt-ins

Ever received an unwanted email from a company you never requested info from and wondered where the heck they got your email address from? What is the legal standpoint on protecting the recipient? Especially in the age of GDPR!

By Katerina Foretova in Marketing
·11 min read
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