Duncan Hendy

Duncan Hendy

As the guardian of the blog and chief whip-cracker, it is my job to make sure our authors are both inspired and inspiring. A frustrated writer and a frustrating reader, I am Kentico’s Content Strategy Manager.

The Secret to an Intelligent Content Strategy – Part 1 – Personas

The Secret to an Intelligent Content Strategy – Part 1 – Personas

Lots of companies are well aware that randomly throwing out content like a tempestuous teenage tantrum is not going to get them anywhere. By having a content strategy, they can create order, meaning, effectiveness, goals, and measurability. But surely that’s easier said than done, isn’t it?

By Duncan Hendy in Marketing
·6 min read
How the Blog Was Won and Where It Got Us – Content Side

How the Blog Was Won and Where It Got Us – Content Side

Some people believe content is king and start a relentless campaign of creation with little direction or purpose other than just getting it out there, and as quickly as possible. That’s why we wanted our blog to have the reader firmly in mind, rather than ranting and raving to nobody in particular. Let us give you a glimpse of how we set up and established our beautiful, reader-first blog.

By Duncan Hendy in Kentico
·6 min read
A Poem for Blog Readers Everywhere (AKA Happy New Year)

A Poem for Blog Readers Everywhere (AKA Happy New Year)

We would like to wish all our blog readers a very Happy New Year. So we thought, what better way than taking a lighthearted look at the year ahead. So with our tongue firmly in our cheek, here is a poem for all of you in the wonderful world of digital marketing and web development ☺

By Duncan Hendy in Kentico
·1 min read
GDPR – the Story So Far

GDPR – the Story So Far

We’ve come quite far in our GDPR story since we started our series of blog posts in July. We have addressed quite a few key points that you need to be aware of, as well as looking at how you can start to solve them. So, as the last Tuesday blog post of this year, I thought it would be good to recap on some of those main critical issues again.

By Duncan Hendy in GDPR
·6 min read
Why We Dare to Share but Don’t Care to Read

Why We Dare to Share but Don’t Care to Read

There is a plethora of content to share and places to share it. And with people obsessed with looking like influencers and thought leaders, it’s no surprise that everywhere you look, there’s some wise guy sharing all the good content on their LinkedIn profile. But they can’t actually be that successful and still have time to digest an encyclopedia before breakfast? So why are they doing it?

By Duncan Hendy in Marketing
·5 min read
Digital Transformation? Bring It On!

Digital Transformation? Bring It On!

Any fool worth their weight knows not having a digital presence is commercial suicide, and you would struggle to find a business today not on the web. But as technology advances, people don't just consume digital content, they want to experience it, touch it, and integrate it with their lives. So if you can’t offer them an almost tangible experience, you might as well shut up shop and go home.

By Duncan Hendy in Marketing
·5 min read
Kentico Roadshow — an Interview with Iva Konecna

Kentico Roadshow — an Interview with Iva Konecna

Kentico Roadshow will continue this autumn on its global mission to bring the latest hot topics from the worlds of Kentico EMS and Kentico Cloud. Let’s get some insider info on what the thought processes were behind the Roadshow, how the organization is going, as well as a sneak peek of some of the great people and topics we can expect to meet there.

By Duncan Hendy in Marketing
·9 min read
GDPR and Non-EU Companies – A Deeper Dive

GDPR and Non-EU Companies – A Deeper Dive

Let’s cut to the chase and look in greater detail at more specific aspects of GDPR affecting those companies outside the EU. And more importantly, how they affect you.

By Duncan Hendy in GDPR
·6 min read
GDPR and Non-EU Companies – Where Is the Line Drawn?

GDPR and Non-EU Companies – Where Is the Line Drawn?

Geographical implications and applicability seem to be gray areas for some. Where the borders of applicability lie for those companies based outside the EU can appear confusing. So, let’s clear away many of those doubts by addressing some of those key GDPR criteria affecting non-EU-based companies.

By Duncan Hendy in GDPR
·5 min read
GDPR and You – An Introduction – Part 2

GDPR and You – An Introduction – Part 2

We continue our look at GDPR. What are the responsibilities of companies and how do the rights of individuals affect them?

By Duncan Hendy in GDPR
·5 min read
GDPR and You – An Introduction – Part 1

GDPR and You – An Introduction – Part 1

With less than a year to go, many people have still not grasped the depth and severity of GDPR. But willful ignorance is not something the law will abide, so beware.

By Duncan Hendy in GDPR
·7 min read
Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

So, you have your blog. But how can you avoid that weekly mad scramble for content? And how can you ensure your authors are all on, ahem, the same page?

By Duncan Hendy in Marketing
·5 min read
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