Duncan Hendy

Duncan Hendy

As the guardian of the blog and chief whip-cracker, it is my job to make sure our authors are both inspired and inspiring. A frustrated writer and a frustrating reader, I am Kentico’s Content Strategy Manager.

Smart Targeting: How Hotels Can Beat Ad Blocking

Smart Targeting: How Hotels Can Beat Ad Blocking

$21.8bn in ad revenue was lost in 2015 because of ad blocking, according to Pagefair’s recent report. So with an increasing number of people blocking ads, how should hotels be rethinking their advertising strategy to reach new customers?

By Duncan Hendy in Marketing
·4 min read
Your Top Considerations Ahead of Digital Transformation

Your Top Considerations Ahead of Digital Transformation

Time moves fast when you’re having fun. And the digital age is having a blast! Both for our benefit and at our expense! Tools you use on a daily basis could be obsolete by morning. When choosing new technology for your company, how do you separate the wheat from the chaff?

By Duncan Hendy and James Panagas in Development
·4 min read
GDPR: Time to Panic (or Update Your CMS)

GDPR: Time to Panic (or Update Your CMS)

If you’re not ready for GDPR hitting the scene next month, it’s time to be afraid—very afraid. Unless you’ve got an extra €20m to spend on noncompliance, then I hope you’re checking and rechecking your ducks for alignment. Best place to start? Your CMS.

By Duncan Hendy in GDPR
·6 min read
3 Surprising Secrets to Digital Agency Success

3 Surprising Secrets to Digital Agency Success

Your vision for a design agency was perfect—eager employees racing to their desks past walls of framed success stories, thank you letters, and certificates, while clients wave fistfulls of money and pound on the door.

By Duncan Hendy in Development
·5 min read
The Secret to an Intelligent Content Strategy – Part 2 – Core Objectives

The Secret to an Intelligent Content Strategy – Part 2 – Core Objectives

So now that you know whom your personas are, it is time to define your core objectives. This is a necessary step in order to ensure you are communicating your brand effectively. Sounds great, but how do you go about doing it? Read on…

By Duncan Hendy in Marketing
·3 min read
The Secret to an Intelligent Content Strategy – Part 1 – Personas

The Secret to an Intelligent Content Strategy – Part 1 – Personas

Lots of companies are well aware that randomly throwing out content like a tempestuous teenage tantrum is not going to get them anywhere. By having a content strategy, they can create order, meaning, effectiveness, goals, and measurability. But surely that’s easier said than done, isn’t it?

By Duncan Hendy in Marketing
·6 min read
How the Blog Was Won and Where It Got Us – Content Side

How the Blog Was Won and Where It Got Us – Content Side

Some people believe content is king and start a relentless campaign of creation with little direction or purpose other than just getting it out there, and as quickly as possible. That’s why we wanted our blog to have the reader firmly in mind, rather than ranting and raving to nobody in particular. Let us give you a glimpse of how we set up and established our beautiful, reader-first blog.

By Duncan Hendy in Kentico
·6 min read
A Poem for Blog Readers Everywhere (AKA Happy New Year)

A Poem for Blog Readers Everywhere (AKA Happy New Year)

We would like to wish all our blog readers a very Happy New Year. So we thought, what better way than taking a lighthearted look at the year ahead. So with our tongue firmly in our cheek, here is a poem for all of you in the wonderful world of digital marketing and web development ☺

By Duncan Hendy in Kentico
·1 min read
GDPR – the Story So Far

GDPR – the Story So Far

We’ve come quite far in our GDPR story since we started our series of blog posts in July. We have addressed quite a few key points that you need to be aware of, as well as looking at how you can start to solve them. So, as the last Tuesday blog post of this year, I thought it would be good to recap on some of those main critical issues again.

By Duncan Hendy in GDPR
·6 min read
Why We Dare to Share but Don’t Care to Read

Why We Dare to Share but Don’t Care to Read

There is a plethora of content to share and places to share it. And with people obsessed with looking like influencers and thought leaders, it’s no surprise that everywhere you look, there’s some wise guy sharing all the good content on their LinkedIn profile. But they can’t actually be that successful and still have time to digest an encyclopedia before breakfast? So why are they doing it?

By Duncan Hendy in Marketing
·5 min read
Digital Transformation? Bring It On!

Digital Transformation? Bring It On!

Any fool worth their weight knows not having a digital presence is commercial suicide, and you would struggle to find a business today not on the web. But as technology advances, people don't just consume digital content, they want to experience it, touch it, and integrate it with their lives. So if you can’t offer them an almost tangible experience, you might as well shut up shop and go home.

By Duncan Hendy in Marketing
·5 min read
Kentico Roadshow — an Interview with Iva Konecna

Kentico Roadshow — an Interview with Iva Konecna

Kentico Roadshow will continue this autumn on its global mission to bring the latest hot topics from the worlds of Kentico EMS and Kentico Cloud. Let’s get some insider info on what the thought processes were behind the Roadshow, how the organization is going, as well as a sneak peek of some of the great people and topics we can expect to meet there.

By Duncan Hendy in Marketing
·9 min read
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