Duncan Hendy

Duncan Hendy

As the guardian of the blog and chief whip-cracker, it is my job to make sure our authors are both inspired and inspiring. A frustrated writer and a frustrating reader, I am Kentico’s Content Strategy Manager.

RIP Net Neutrality. Now What?

RIP Net Neutrality. Now What?

After years of working out how being online affects the conversations businesses have with consumers, we’re finally in full, omnichannel, respectful, personalized, and double-consented dialogue with them, and its proving to be a win-win for all concerned. The death of net neutrality could mean all this comes to a grinding halt!

By Duncan Hendy in Marketing
·4 min read
Accelerated Mobile Pages – AMP – the Implications for Marketers

Accelerated Mobile Pages – AMP – the Implications for Marketers

53% of mobile visitors leave a webpage that doesn’t load within three seconds. The average load time is between 14 and 19 seconds according to Google. So Google came up with Accelerated Mobile Pages (AMP) to speed things along. But what does this mean for websites?

By Duncan Hendy in Marketing
·6 min read
Digital Assistants and the Death of SEO

Digital Assistants and the Death of SEO

With sales of digital assistants projected to soar from 1.8 million to 15.1 million by 2020, it’s no wonder businesses are paying close attention. But leveraging voice-activated search is going to demand a major content and SEO strategy shift.

By Duncan Hendy in Marketing
·5 min read
Internet of Things – a Whole New Customer Experience

Internet of Things – a Whole New Customer Experience

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a great customer experience, you’ll want to be in the know when it comes to IoT.

By Duncan Hendy in Marketing
·8 min read
Smart Targeting: How Hotels Can Beat Ad Blocking

Smart Targeting: How Hotels Can Beat Ad Blocking

$21.8bn in ad revenue was lost in 2015 because of ad blocking, according to Pagefair’s recent report. So with an increasing number of people blocking ads, how should hotels be rethinking their advertising strategy to reach new customers?

By Duncan Hendy in Marketing
·4 min read
Your Top Considerations Ahead of Digital Transformation

Your Top Considerations Ahead of Digital Transformation

Time moves fast when you’re having fun. And the digital age is having a blast! Both for our benefit and at our expense! Tools you use on a daily basis could be obsolete by morning. When choosing new technology for your company, how do you separate the wheat from the chaff?

By Duncan Hendy and James Panagas in Development
·4 min read
GDPR: Time to Panic (or Update Your CMS)

GDPR: Time to Panic (or Update Your CMS)

If you’re not ready for GDPR hitting the scene next month, it’s time to be afraid—very afraid. Unless you’ve got an extra €20m to spend on noncompliance, then I hope you’re checking and rechecking your ducks for alignment. Best place to start? Your CMS.

By Duncan Hendy in GDPR
·6 min read
3 Surprising Secrets to Digital Agency Success

3 Surprising Secrets to Digital Agency Success

Your vision for a design agency was perfect—eager employees racing to their desks past walls of framed success stories, thank you letters, and certificates, while clients wave fistfulls of money and pound on the door.

By Duncan Hendy in Development
·5 min read
The Secret to an Intelligent Content Strategy – Part 2 – Core Objectives

The Secret to an Intelligent Content Strategy – Part 2 – Core Objectives

So now that you know whom your personas are, it is time to define your core objectives. This is a necessary step in order to ensure you are communicating your brand effectively. Sounds great, but how do you go about doing it? Read on…

By Duncan Hendy in Marketing
·3 min read
The Secret to an Intelligent Content Strategy – Part 1 – Personas

The Secret to an Intelligent Content Strategy – Part 1 – Personas

Lots of companies are well aware that randomly throwing out content like a tempestuous teenage tantrum is not going to get them anywhere. By having a content strategy, they can create order, meaning, effectiveness, goals, and measurability. But surely that’s easier said than done, isn’t it?

By Duncan Hendy in Marketing
·6 min read
How the Blog Was Won and Where It Got Us – Content Side

How the Blog Was Won and Where It Got Us – Content Side

Some people believe content is king and start a relentless campaign of creation with little direction or purpose other than just getting it out there, and as quickly as possible. That’s why we wanted our blog to have the reader firmly in mind, rather than ranting and raving to nobody in particular. Let us give you a glimpse of how we set up and established our beautiful, reader-first blog.

By Duncan Hendy in Kentico
·6 min read
A Poem for Blog Readers Everywhere (AKA Happy New Year)

A Poem for Blog Readers Everywhere (AKA Happy New Year)

We would like to wish all our blog readers a very Happy New Year. So we thought, what better way than taking a lighthearted look at the year ahead. So with our tongue firmly in our cheek, here is a poem for all of you in the wonderful world of digital marketing and web development ☺

By Duncan Hendy in Kentico
·1 min read
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