Duncan Hendy

Duncan Hendy

As the guardian of the blog and chief whip-cracker, it is my job to make sure our authors are both inspired and inspiring. A frustrated writer and a frustrating reader, I am Kentico’s Content Strategy Manager.

Why We Dare to Share but Don’t Care to Read

Why We Dare to Share but Don’t Care to Read

There is a plethora of content to share and places to share it. And with people obsessed with looking like influencers and thought leaders, it’s no surprise that everywhere you look, there’s some wise guy sharing all the good content on their LinkedIn profile. But they can’t actually be that successful and still have time to digest an encyclopedia before breakfast? So why are they doing it?

By Duncan Hendy in Marketing
·5 min read
Digital Transformation? Bring It On!

Digital Transformation? Bring It On!

Any fool worth their weight knows not having a digital presence is commercial suicide, and you would struggle to find a business today not on the web. But as technology advances, people don't just consume digital content, they want to experience it, touch it, and integrate it with their lives. So if you can’t offer them an almost tangible experience, you might as well shut up shop and go home.

By Duncan Hendy in Marketing
·5 min read
Kentico Roadshow — an Interview with Iva Konecna

Kentico Roadshow — an Interview with Iva Konecna

Kentico Roadshow will continue this autumn on its global mission to bring the latest hot topics from the worlds of Kentico EMS and Kentico Cloud. Let’s get some insider info on what the thought processes were behind the Roadshow, how the organization is going, as well as a sneak peek of some of the great people and topics we can expect to meet there.

By Duncan Hendy in Marketing
·9 min read
GDPR and Non-EU Companies – A Deeper Dive

GDPR and Non-EU Companies – A Deeper Dive

Let’s cut to the chase and look in greater detail at more specific aspects of GDPR affecting those companies outside the EU. And more importantly, how they affect you.

By Duncan Hendy in GDPR
·6 min read
GDPR and Non-EU Companies – Where Is the Line Drawn?

GDPR and Non-EU Companies – Where Is the Line Drawn?

Geographical implications and applicability seem to be gray areas for some. Where the borders of applicability lie for those companies based outside the EU can appear confusing. So, let’s clear away many of those doubts by addressing some of those key GDPR criteria affecting non-EU-based companies.

By Duncan Hendy in GDPR
·5 min read
GDPR and You – An Introduction – Part 2

GDPR and You – An Introduction – Part 2

We continue our look at GDPR. What are the responsibilities of companies and how do the rights of individuals affect them?

By Duncan Hendy in GDPR
·5 min read
GDPR and You – An Introduction – Part 1

GDPR and You – An Introduction – Part 1

With less than a year to go, many people have still not grasped the depth and severity of GDPR. But willful ignorance is not something the law will abide, so beware.

By Duncan Hendy in GDPR
·7 min read
Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

So, you have your blog. But how can you avoid that weekly mad scramble for content? And how can you ensure your authors are all on, ahem, the same page?

By Duncan Hendy in Marketing
·5 min read
Digital Agency Success? I’d Like a Slice of That Pie!

Digital Agency Success? I’d Like a Slice of That Pie!

Playing catch up can be a dangerous business. So how can you give yourself the competitive edge? And what does success mean, anyway?

By Duncan Hendy in Development
·5 min read
AI Content Creation—Who You Calling Artificial?

AI Content Creation—Who You Calling Artificial?

With all the hype around AI, especially about letting machines do more than just dream about electric sheep, is the time coming when we won’t be able to tell the cyber writing from the real thing?

By Duncan Hendy and Karol Jarkovsky in Marketing
·6 min read
Your Secret Guide to a Reader-first, Eye-catching Blog—Part 2

Your Secret Guide to a Reader-first, Eye-catching Blog—Part 2

So, you have done the first stage of your research for your new blog, but your managers are screaming for KPIs—after all, you even need to measure branding. What are the KPIs that help you achieve this?

By Duncan Hendy in Marketing
·5 min read
Your Secret Guide to a Reader-first, Eye-catching Blog - Part 1

Your Secret Guide to a Reader-first, Eye-catching Blog - Part 1

Want to launch a blog and don’t know where to start? Tempted just to start typing and generating the content that way? Think if you build it, they will come? Stop.

By Duncan Hendy in Marketing
·5 min read
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