Lead Scoring

Following up with every single lead generated through your website may not be efficient. Your leads show different levels of interest in and fit for your company. With the built-in Lead Scoring module in Kentico, you can automatically qualify your leads and provide only valuable leads to your sales team.

Easily Define Your Own Lead Scoring Rules

Each business uses a different set of criteria for qualifying leads. The Lead Scoring module in Kentico allows you to easily set up your own scoring system combining two types of rules:

  • Demographics - identify the fit of the leads for your company based on their profile values, such as location, title or completeness of data
  • Behavioral – identify the level of the leads’ engagement with your company based on their activities, such as visited pages, downloaded documents or submitted forms

You can assign a number of points for each met rule and a threshold that defines how many points the lead needs to collect to be identified as a hot lead. The points may expire after a specified period of time or you can even assign negative points for any warning signs, such as when a lead unsubscribes from your newsletter.

Make Leads Available to Your Sales Team

When you identify sales-ready leads, you can have the system send the contact details to the sales team by e-mail or you can export the lead data into your CRM. Kentico comes with a built-in connector. You can also enhance lead profiles with additional details from the database.

7 Steps to Setting up a Lead Scoring System

  1. Establish a consistent lead scoring methodology to rank leads.
  2. Build out optimal buyer profiles / personas.
  3. Determine the score threshold for sales-ready leads.
  4. Create lead scoring rules for each dimension (demographic, behavioral).
  5. Consider multiple scoring scenarios for gaining greater insight into level of interest in different products or campaigns.
  6. Set an expiration period for scores.
  7. Define the hand-over and follow -up process with your Sales team.

Learn more in our Lead Scoring Whitepaper.

Lead Scoring for Success project image

Lead Scoring for Success

A company’s website is still one of the most important sales and marketing tools for attracting new customers. A major priority for Marketers is a continuous flow of high quality leads to pass on to Sales. Often only a small percentage of leads are deemed sales-ready, while the remaining leads are frequently left to languish. To remedy the situation, Marketers are turning to lead scoring to rank customer interest shown for company products and the customer fit to buyer personas and target markets.

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