Following up with every single lead generated through your website may not be efficient. Your leads show different levels of interest in and fit for your company. With the built-in Lead Scoring module in Kentico EMS, you can automatically qualify your leads and provide only valuable leads to your sales team.
Each business uses a different set of criteria for qualifying leads. The Lead Scoring module in Kentico allows you to easily set up your own scoring system combining two types of rules:
You can assign a number of points for each met rule and a threshold that defines how many points the lead needs to collect to be identified as a hot lead. The points may expire after a specified period of time or you can even assign negative points for any warning signs, such as when a lead unsubscribes from your newsletter.
When you identify sales-ready leads, you can have the system send the contact details to the sales team by e-mail or you can export the lead data into your CRM. Kentico comes with a built-in Salesforce.com connector. You can also enhance lead profiles with additional details from the Data.com database.
Learn more in our Lead Scoring Whitepaper.