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What Makes Kentico Cloud Distinctive?

December 02, 2016

Last week Kentico, a content management and digital experience platform provider, announced the Kentico Cloud, an "API-first," multi-tenant Software-as-a-Service (SaaS) offering, at its annual 404 Conference, where CMS-Connectedwas a media sponsor. 

On the last day of the three-day event, before recording the CMS-Connected Show with a live audience at the conference, our host Tyler Pyburn had a chance to sit down with Karol Jarkovsky, Director of Product at Kentico, to encapsulate the components and advantages of Kentico’s new cloud-first digital experience platform. 

According to Kentico, it is currently the only digital experience vendor in the market providing such a complete platform in the true multi-tenant Software as a Service (SaaS) model. The platform consists of three main services: 
 

Kentico Draft allows marketers to manage structured content for multi-channel delivery at one place in the Cloud.“It was incredibly easy for us to pull content from Draft into a CMS. Once the content was proofread and approved by the client, we were able to upload all 600 pages in one day. This won us three extra weeks that we were able to put into a better product,” said Hillary Long, Director of Online Marketing at 3Seed Marketing, Design & Interactive. 

Kentico Deliver enhances Kentico Draft with the ability to publish that content to any website or device. It’s designed to combine an easy-to-use content management interface for editors and a “super-fast” API for developers to display the content on almost any channel you can think of.  

Kentico Engage enables personalization of the digital experience on any channel. It tracks customers on your website and personalizes their experience based on the data it collects. It can tell you which pages the customer visited, which forms they submitted, and what they bought.  Kentico Engage creates profiles of individual users with a complete history of their activities. You can then export this information to other systems or use it to personalize the content on your website.

During the interview, Karol Jarkovsky stressed that the platform is built as a native cloud solution, meaning that it provides not only all the benefits that come with the cloud technology but also the benefits that come with an API-first CMS. So how does it differ from the other headless CMS and cloud CMS solutions? He addressed this question by explaining how the other vendors develop their platform versus how Kentico developed its API-first, multi-tenant Software-as-a-Service (SaaS) offering: “The other vendors deploy the cloud and build a manage hosting service around their existing product, and they offer it as a cloud CMS or headless CMS. However, Kentico built the Kentico Cloud from the ground up. The platform is built on the top of the modern microservices architecture.”

When an organization evaluates to adopt a new technology, one of the first challenges to come to mind is an overwhelming workload that comes with implementation. Therefore, Karol Jarkovsky specifically emphasized that the platform is designed to free the customers from the burden of server maintenance, software upgrades, hotfixes, backups, rewriting code and managing plugins, as they will be taken care of by Kentico, allowing organizations to achieve the highest level of agility. 

Kentico saw a need for creating new content projects more frequently and quickly in the web content management space which developed into the idea behind this “comprehensive cloud-first CMS and digital experience platform.” Karol Jarkovsky also elaborated on how the new platform makes it happen: “Once developers have static prototype ready, they want to deploy it. Unlike traditional CMS, they don’t need to transfer static elements to CMS as with the Kentico Cloud. Developers take the prototype they have and replace a small fraction of static codes with codes to API that brings dynamic content to the website, then they go live immediately. It means that the platform allows them to shorten the time-to-market.” 

Another great pain point discussed was how the Kentico Cloud allows developers to use any technology they want and any kind of development strategy they prefer. What makes it possible is the fact that the platform is designed as a complete technology agnostic. 

Kentico EMS 


Kentico will continue to provide Kentico EMS which includes Web Analytics, Campaign Management, Email Marketing, A/B and MVT testing, Contact Management, Lead Scoring, Personalization, Segmentation, and Marketing Automation. The platform is hosted on-premises or in a cloud and managed by users. According to Karol Jarkovsky, Kentico EMS is an optimal solution for those who have more complex, company-wide initiatives as they can benefit from the broad feature set that EMS has to offer. 

The company is getting ready to release the new version of the platform which will be called Kentico 10, which is a substantial technology upgrade, with a huge focus on productivity, allowing users to achieve “more, in less time.” During the 404 Conference, it was announced that Kentico 10 would be available by the end of November. However, Karol Jarkovsky told us that they have already started to work on the strategy of Kentico 11 which will be released around the same time next year. As you may recall, our Media Reporter Laura Myers interviewed with Kentico’s CEO Petr Palas  a couple of weeks ago to talk about the new release of Kentico 10, their recent partnership and resulting expansion into Japan, the 404 Conference, and more. If you have missed that piece, you can catch the full interview here.   

I guess, it’s safe to say that 2016 has been treating Kentico very well. The 12-year-old Brno, Czech Republic company, just this year for the first time, made the cut and entered the 2016 Gartner Magic Quadrant for Web Content Management report, being named a ‘Challenger’. Prior to that, near the end of August, Kentico announced a partnership with Nextscape, Inc., an IT solutions provider based in Tokyo, to gain a more broad experience of the Asia Pacific market. Besides these, with the API-first approach, I believe the company proved that they are on top of the industry trends. It’s great to see that Kentico’s hard work is paying off, and I’m excited to cover more on their new innovations here as they evolve on CMS-Connected. 

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Digital Marketing Takes Center Stage at Kentico Event

November 22, 2016

The Kentico 404 event held in Las Vegas in early November had digital marketing and web development as central themes, and provided an opportunity for users and analysts involved in the two somewhat divergent groups to meet and talk. The conference agenda offered hands-on experiences with the Kentico content managing system (CMS), e-commerce, and online marketing software platform. Participants had the choice of attending a full-day Kentico online marketing training session with Kentico expert Katerina Foretova or attending sessions that focused on code development in Kentico. The event also included programming that brought Kentico product enhancements and digital marketing business strategies and best practices to the forefront.

Table of Contents

Product Announcements from Kentico’s CEO
Kentico Digital Marketing
The Kentico Cloud Early Partner Program
Customer Engagement through Content Management
 

Product Announcements from Kentico’s CEO

CEO Petr Palas took the stage on the first day of the event to deliver a few key announcements.

Kentico Cloud, which will include Kentico Draft, Kentico Deliver, and Kentico Edge, has been championed as an offering that targets digital agencies. With Kentico Draft, digital agencies can design workflows around their content creation projects using Kentico’s task assignment and team collaboration capabilities. Kentico Deliver is an application program interface (API)-first content management system that enables organizations to make their content available in multiple channels, such as website, mobile applications, online catalogues, and so on. The final piece, Kentico Engage, generates customer profiles by tracking user behavior around digital content, thus facilitating the creation of more refined and relevant customer outreach by content marketing teams.

Kentico 10 is the latest version of the Kentico CMS software platform and it comes with a series of enhancements including reduced wait time for uploads, better scalability for contact and activity management, responsive image management, the ability to trace the journey of a marketing campaign across channels, and other improvements. CEO Palas also announced a partnership with Microsoft Power BI for analytics at the Kentico 404 event.
 

Kentico Digital Marketing

The training session introducing attendees to Kentico’s digital marketing capabilities covered several key features that can be leveraged by marketers in their efforts to develop an online marketing presence for an organization. The solution includes capabilities that support a full spectrum of activities including campaign asset creation, campaign launch, and cross-channel syndication and monitoring of the customer response on each channel.



Furthermore, Kentico allows users to create online forms to manage website visitors. Forms can collect visitor information such as contact info, preferences, and feedback, thus confirming that visitors are interested in receiving future communications. In addition, Kentico can also trace customer behavior by monitoring and timing the pages that customers linger on, the emails they open, the campaigns they engage with, and so on.

Both demographic and behavioral customer information can then be used to create rules for lead scoring and persona definition. For lead scoring users can assign points to each rule and award those points when a customer meets the criteria that drives the rule. Personas represent customer types, more tangible and easier to work with than customer segments when designing marketing campaigns. Users can set rules and automate the channels of communication, time periods for campaigns, and the type of content to be displayed to each persona group.

In addition, the A/B testing capabilities in Kentico help assess visitor response to calls to action displayed on various versions of a webpage. For instance, if visitors are expected to subscribe to a newsletter, several versions of a page promoting the newsletter can be displayed to website visitors so users of the software can see how visitor behavior changes (from a traffic or conversion perspective) with different page versions.



From a reporting and analytics perspective, Kentico has out-of-the-box capabilities for web analytics, campaign analytics, and lead conversion analytics. Organizations can track the activity on their website with respect to page views, downloads, referrals, geography, and so on. The Kentico analytics capabilities allow users to understand the causality between certain marketing actions such as campaigns or events and customer conversions such as subscriptions, online orders, etc.
 

The Kentico Cloud Early Partner Program

With the launch of its SaaS solution (Kentico Cloud), Kentico wants to attract partners that are seeking to migrate project management to the cloud. The vendor’s principal targets are digital agencies that are interested in using Kentico’s marketing solution to deliver projects to client organizations. Partners joining the program early will benefit from offerings such as the free use of Kentico Deliver and Engage for the first project that they deliver in the cloud, including priority support, free consulting and training, and dedicated customer success management.

In addition, Kentico will offer public relations (PR) support, including promotion of the partners who come early to the cloud to help them find more customers. The early enrollment process will only accept 20 agencies in its inception and will further be opened to all partners in the second half of 2017. Although Kentico Engage is to be launched in January 2017, interested digital agencies can already start working with Kentico to plan their projects and become familiar with Kentico Cloud.
 

Customer Engagement through Content Management

The 404 Kentico event revolved around digital marketing and how companies can best leverage Kentico’s offering to run their online marketing projects. The vendor showcased its product’s ability to create and deliver marketing communication across multiple channels with the principal goal of keeping customers interested and engaged. The content management capabilities of Kentico are at the core of its marketing application, as users can build content strategies meant to generate leads and create opportunities for sales.

But the event went beyond focusing on Kentico products, as it engaged attendees in many conversations about best practices for digital marketers. Furthermore, keynotes also focused on the human factor and how important it is to strike the right balance when it comes to delivering exciting customer experience. In this regard, team work, leadership, and compassion were promoted as essential ingredients.

Indeed, technology can only take organizations so far. It is the experts using it who can bring their efforts and skills together with the capabilities of a technology platform to bring about communication with customers that is engaging and beneficial for both parties. Creating the right content and exposing it to customers at the most appropriate moment are tasks that require human discernment and intuition. Kentico offers the technology to help.

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Kentico Cloud to Accelerate Digital Transformation in Australia

November 16, 2016

Kentico Software today announced Kentico Cloud, its new cloud-first digital experience platform for Australian businesses that allows companies to focus on creating great digital experiences for their clients, without having to tackle the technical challenges of running a CMS.

“Kentico Cloud is the result of extensive research conducted among marketers, developers, and digital agencies across Australia and around the world,” said Karol Jarkovsky, Kentico’s Director of Product.

“We asked customers what they wanted and built them a platform that will address their current and future needs. Kentico Cloud will support equally the needs of marketers and developers while enabling them to work side by side on a single platform. That is a big difference when compared to other API-first CMS offerings that are built strictly for technical users.”

Kentico Cloud is a comprehensive cloud-first CMS and digital experience platform made up of three services:

Kentico Draft allows Australian marketers to manage structured content for multi-channel delivery in one place in the Cloud.

Kentico Deliver enhances Kentico Draft with the ability to publish that content to any website or device. It is an API-first CMS (also called a headless CMS) that provides dynamic content through an extremely fast content delivery network anywhere in the world.

Kentico Engage enables personalization of the digital experience on any channel. It tracks customer interactions and leverages this information to provide the end user with relevant content.

Kentico Cloud combines multi-channel content management and customer engagement, all provided as a cloud service that can be easily integrated with any solution on any platform and on any device.

Kentico is currently the only digital experience vendor on the market providing such a complete platform in the true multi-tenant Software as a Service (SasS) model, whereas other vendors provide traditional single-tenant software hosted for individual customers. This means that Australian businesses can avoid the pains typically associated with the CMS, such as upgrades, performance, or security.

“We see a growing number of industries where traditional brands are being disrupted by new business models enabled by digital technologies. Companies realize they need to become more agile and test new ideas much more quickly. That is creating a strong need for a new cloud-first platform that would enable them to focus on business outcomes rather than on technology,” explained 

“The CMS market has been surprisingly lagging behind products like CRM or Marketing Automation in adopting the SaaS model. While you can host any CMS in the Cloud, this old model does not provide the agility today’s marketers and developers need.”

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Kentico’s New Cloud CMS Is Headless, Thoughtful and Affordable

November 07, 2016

Kentico, a web content management (WCM) and digital experience platform provider, released the Kentico Cloud, an "API-first," multi-tenant Software-as-a-Service (SaaS) offering at its annual 404 Conference in Las Vegas last week.

Kentico Cloud is comprised of three parts: Kentico Draft for authoring, Kentico Deliverfor content delivery via an API and Kentico Engage for marketing and experience optimization. 

The components can be licensed separately or as a bundle, and the rather aggressive pricing is tiered based on use. It starts with a free version for micro clients or experimentation, which does not require a credit card to access.

A Parallel Effort from Kentico

Kentico’s cloud platform is a parallel effort to its on-premises Kentico CMS and Kentico Enterprise Marketing Solution (EMS) offerings, which were recently updated to version 10 and similarly announced at the company’s 404 Conference. 

The cloud offering does not currently offer feature parity with the company’s on-premises software, but it is heading in that direction, and in some cases — such as in the Kentico Draft authoring experience — is offering different features and experiences.

What’s instructive is that Kentico Cloud was in some ways born from the flames of failure.

Meet kentico cloud

Petr Palas, founder and CEO of the 12-year-old Brno, Czech Republic company, said that five years ago, Kentico became the first Web CMS certified for Microsoft Azure. In 2013, the company introduced Kentico+, a CMS hosted in the Microsoft Azure and managed by Kentico.

"It didn't work," Palas wrote in a Nov. 2 blog post, the first day of his company's first 404 Conference at the Mirage in Las Vegas.

"We realized that if we want to provide agencies and their clients with all the benefits of the cloud, we needed to go back to the drawing board and rethink the CMS architecture. Kentico Cloud is a completely new product provided in the Software-as-a-Service model. We take care of the service, so that agencies and their clients can focus on what matters most: creating digital experiences that drive their business goals."

Kentico’s Cloud: 3 Digital Experience Pillars

Kentico officials call the Kentico Cloud the first multi-tenant SaaS model for CMS of its kind, combining multi-channel content management and customer engagement for digital experience execution. They want customers to shed the burden of server maintenance, software upgrades, hotfixes, backups, rewriting code and managing plugins. In short, they want to offer the market the true promises of the cloud, not a faux-cloud that is in effect multi-instance duct tape and bailing wire.

"We believe that all the market is going to the cloud. At least at this point we see they're moving content projects to the cloud," Karol Jarkovsky, Kentico’s director of product, told CMSWire in an interview. "We're providing organizations looking for a cloud solution with a cloud-first, API-first solution."

Kentico Engage — Customer Journey History
Kentico Engage — Customer Journey History

Creation of the Kentico Cloud falls in line with the need for organizations to deploy web and content projects with a "higher level of agility," Jarkovsky added. Kentico has a "longer-term vision of building a full, comprehensive digital experience platform in the cloud."

Kentico Cloud is comprised of three stand-alone services:

  • Kentico Draft allows content managers and information architects to design, author, collaborate on, and approve and publish structured content for multi-channel delivery. Key Draft concepts include: projects (think sites or departments), content types (no inheritance), content versions, taxonomy, customizable workflows, relational content, content auto-save (no save button), collaborative annotations (like Google Docs), collaborative tasks, preview vs. published content states, etc. Kentico Draft is accessed by developers via a REST API and can be thought of as a collaborative, extensible content authoring service. Kentico Draft can push content directly into the on-premises Kentico CMS.

  • Kentico Deliver enhances Kentico Draft and can be thought of as a headless CMSwith a focus on scalable delivery. Deliver builds on Draft adding the ability to publish content to any website, device or other channel via a REST API that is backed by an internal CDN. To be clear, Deliver does not include any presentation tier. It is only a scalable API, delivering content available in the Kentico Draft service.

  • Kentico Engage combines contact management, behavior tracking, geo-location data, behavior history and analytics to allow marketers to optimize visitor experiences via personalization and targeting across channels. Like Draft and Deliver, Engage sports a REST API that developers can use to marry this functionality with the presentation tier of a given channel. Kentico Engage does not currently offer feature parity with Kentico EMS, its top tier on-premises software — in fact it looks like the youngest pillar of the trio — but in conversation with CMSWire at last week’s 404 Conference, Palas assured us that this was the product’s trajectory.

 

Kentico EMS includes Web Analytics, Campaign Management, Email Marketing, A/B and MVT testing, Contact Management, Lead Scoring, Personalization, Segmentation and Marketing Automation. Kentico Engage has a bit of road ahead of itself before it will make the same claims. 

In traditional CMS models, organizations spend too much time copy-and-pasting HTML code. In Kentico's cloud model, those charged with front-end development of their CMS simply have to a replace a small part of API code, and they've got a dynamic website, Jarkovsky said.

"We have the content management piece," he added. "The next step is building out our customer engagement platform in-house. We have personalization and we'll continue with segmentation. Then we can build those smart elements like machine learning and others."

Gartner Kudos, Cautions

This year is significant for Kentico.

Analyst firm Gartner, Inc. recently and for the first time named Kentico a "challenger" in its Gartner Magic Quadrant for Web Content Management released in September. Kentico had appeared on Gartner's radar as a notable vendor but not in the actual quadrant for WCM, a yearly industry report much revered by software vendors.

"Gartner has had a lot of respect for Kentico for a long time, but it just didn’t meet all the inclusion criteria until this year," Gartner report author Mick MacComascaigh told CMSWire. "Kentico’s pricing is particularly attractive for a very attractive — and broad set of — easy-to-use capabilities."

According to the company, Kentico runs 25,000 websites in more than 100 countries. Kentico's CMS and EMS offerings present a "comprehensive range of capabilities and a relatively low entry cost."

"Kentico concentrates on offering users simplicity, in accordance with their requirements," MacComascaigh and colleague Jim Murphy wrote in the report.

Kentico Draft — The Content Inventory Experience
Kentico Draft — The Content Inventory Experience

Gartner cautioned Kentico gives little focus to internal WCM scenarios. "Its focus on external marketing scenarios may make it unsuitable for organizations looking to use WCM for other purposes, such as in a broad digital strategy," the Gartner authors wrote. "The breadth of capabilities offered by Kentico lags behind that of its immediate competitors."

Jarkovsky admitted Kentico misses some advanced features for internal intranet scenarios.

He also said Kentico's sweet spot is midmarket players as Gartner reported.

However, Kentico looks at midmarket versus enterprise as the complexity of digital programs and not the size of the organization. Jarkovsky also noted that 15 percent of Fortune 500 companies use Kentico.

Microservices & APIs = Flexibility

Kentico’s API-first approach capitalizes on an industry trend toward microservices architecture over monolith APIs, according to Tony White, founder of Ars Logica, a Boston-based research and advisory firm specializing in digital experience technologies.

Gartner noted in its WCM Magic Quadrant that content marketers will continue to leverage WCM technologies to facilitate the “best next digital experience” as monolithic infrastructures are replaced by more “modular, granular and atomic” technologies.

Kentico 10 gives different kinds of companies the ability to develop “radically different kinds of solutions for their customers,” White said.

“If you didn’t have an API-first approach and just provided an in-the-box set of features and functions, it would not be anywhere nearly as flexible,” said White, who will be speaking at CMSWire’s DX Summit Nov. 14 to 16 at the Radisson Blu Aqua in Chicago. “So this really empowers the digital agencies or the companies that want to develop their own types of solutions a lot more flexibility, a lot broader range of microservices.”

‘Nimble Cloud’ 

Having a more nimble cloud option to spin up sites for clients that are more content focused will be a plus, said Ben Cash, founder and strategist for BlueKey, a Charleston, SC-based digital agency that does Kentico installs.

“We also used to use ‘gather’ to collaborate with clients on content outside of the CMS but Draft/Deliver will now fill that gap for us,” Cash told CMSWire. “Their strengths to this point regarding content have been the flexibility of the CMS itself and a number of the peripheral features such as workflows, translation/multilingual, etc.”

Kentico’s news this week comes nearly a year after Kentico released version 9 of its ASP.NET content management platform. The latest release included updates to its e-commerce and online marketing capabilities and featured improvements that officials promised will help marketers and developers deploy websites faster, simplify the production of personalized content for content editors and capture more intelligence and insights from campaigns.

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What Makes Kentico Cloud Distinctive?

November 04, 2016

Last week Kentico, a content management and digital experience platform provider, announced the Kentico Cloud, an "API-first," multi-tenant Software-as-a-Service (SaaS) offering, at its annual 404 Conference, where CMS-Connected was a media sponsor. 

On the last day of the three-day event, before recording the CMS-Connected Show with a live audience at the conference, our host Tyler Pyburn had a chance to sit down with Karol Jarkovsky, Director of Product at Kentico, to encapsulate the components and advantages of Kentico’s new cloud-first digital experience platform. 

According to Kentico, it is currently the only digital experience vendor in the market providing such a complete platform in the true multi-tenant Software as a Service (SaaS) model. The platform consists of three main services: 

Kentico Draft allows marketers to manage structured content for multi-channel delivery at one place in the Cloud.“It was incredibly easy for us to pull content from Draft into a CMS. Once the content was proofread and approved by the client, we were able to upload all 600 pages in one day. This won us three extra weeks that we were able to put into a better product,” said Hillary Long, Director of Online Marketing at 3Seed Marketing, Design & Interactive. 

Kentico Deliver enhances Kentico Draft with the ability to publish that content to any website or device. It’s designed to combine an easy-to-use content management interface for editors and a “super-fast” API for developers to display the content on almost any channel you can think of.  

Kentico Engage enables personalization of the digital experience on any channel. It tracks customers on your website and personalizes their experience based on the data it collects. It can tell you which pages the customer visited, which forms they submitted, and what they bought.  Kentico Engage creates profiles of individual users with a complete history of their activities. You can then export this information to other systems or use it to personalize the content on your website.

During the interview, Karol Jarkovsky stressed that the platform is built as a native cloud solution, meaning that it provides not only all the benefits that come with the cloud technology but also the benefits that come with an API-first CMS. So how does it differ from the other headless CMS and cloud CMS solutions? He addressed this question by explaining how the other vendors develop their platform versus how Kentico developed its API-first, multi-tenant Software-as-a-Service (SaaS) offering: “The other vendors deploy the cloud and build a manage hosting service around their existing product, and they offer it as a cloud CMS or headless CMS. However, Kentico built the Kentico Cloud from the ground up. The platform is built on the top of the modern microservices architecture.”

When an organization evaluates to adopt a new technology, one of the first challenges to come to mind is an overwhelming workload that comes with implementation. Therefore, Karol Jarkovsky specifically emphasized that the platform is designed to free the customers from the burden of server maintenance, software upgrades, hotfixes, backups, rewriting code and managing plugins, as they will be taken care of by Kentico, allowing organizations to achieve the highest level of agility. 

Kentico saw a need for creating new content projects more frequently and quickly in the web content management space which developed into the idea behind this “comprehensive cloud-first CMS and digital experience platform.” Karol Jarkovsky also elaborated on how the new platform makes it happen: “Once developers have static prototype ready, they want to deploy it. Unlike traditional CMS, they don’t need to transfer static elements to CMS as with the Kentico Cloud. Developers take the prototype they have and replace a small fraction of static codes with codes to API that brings dynamic content to the website, then they go live immediately. It means that the platform allows them to shorten the time-to-market.” 

Another great pain point discussed was how the Kentico Cloud allows developers to use any technology they want and any kind of development strategy they prefer. What makes it possible is the fact that the platform is designed as a complete technology agnostic. 

Kentico EMS 
Kentico will continue to provide Kentico EMS which includes Web Analytics, Campaign Management, Email Marketing, A/B and MVT testing, Contact Management, Lead Scoring, Personalization, Segmentation, and Marketing Automation. The platform is hosted on-premises or in a cloud and managed by users. According to Karol Jarkovsky, Kentico EMS is an optimal solution for those who have more complex, company-wide initiatives as they can benefit from the broad feature set that EMS has to offer. 

The company is getting ready to release the new version of the platform which will be called Kentico 10, which is a substantial technology upgrade, with a huge focus on productivity, allowing users to achieve “more, in less time.” During the 404 Conference, it was announced that Kentico 10 would be available by the end of November. However, Karol Jarkovsky told us that they have already started to work on the strategy of Kentico 11 which will be released around the same time next year. As you may recall, our Media Reporter Laura Myers interviewed with Kentico’s CEO Petr Palas  a couple of weeks ago to talk about the new release of Kentico 10, their recent partnership and resulting expansion into Japan, the 404 Conference, and more. If you have missed that piece, you can catch the full interview here.   

I guess, it’s safe to say that 2016 has been treating Kentico very well. The 12-year-old Brno, Czech Republic company, just this year for the first time, made the cut and entered the 2016 Gartner Magic Quadrant for Web Content Management report, being named a ‘Challenger’. Prior to that, near the end of August, Kentico announced a partnership with Nextscape, Inc., an IT solutions provider based in Tokyo, to gain a more broad experience of the Asia Pacific market. Besides these, with the API-first approach, I believe the company proved that they are on top of the industry trends. It’s great to see that Kentico’s hard work is paying off, and I’m excited to cover more on their new innovations here as they evolve on CMS-Connected. 

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Kentico Cloud to Accelerate Digital Transformation

November 03, 2016

London, November 3, 2016—Kentico Software, a fast growing software company with offices in Europe, Asia Pacific, and North America, today announced Kentico Cloud, its new cloud-first digital experience platform. The announcement came at the company’s 404 Conference which has drawn hundreds of Web Content Management, Online Marketing, and e-Commerce professionals to Las Vegas this week. 

Kentico Cloud Brings Agility to Digital Transformation

As companies go through digital transformation, they need more agile tools that shorten time to market. Kentico’s newest offering was built as a cloud-first platform that allows companies to focus on creating a great digital experience for their clients without having to tackle the technical challenges of running a CMS. Kentico Cloud combines multi-channel content management and customer engagement, all provided as a cloud service that can be easily integrated with any solution, on any platform, and on any device. 

Kentico is currently the only digital experience vendor in the market providing such a complete platform in the true multi-tenant Software as a Service (SaaS) model whereas other vendors provide traditional single-tenant software hosted for individual customers. This means that Kentico's customers can avoid the pains typically associated with the CMS, such as upgrades, performance, or security.

“We see a growing number of industries where traditional brands are being disrupted by new business models enabled by digital technologies,” explained Kentico Founder and CEO Petr Palas. “Companies realize they need to become more agile and test new ideas much more quickly. That is creating a strong need for a new, cloud-first platform that would enable them to focus on business outcomes rather than on technology.” He continued, “The CMS market has been surprisingly lacking behind products like CRM or Marketing Automation in adopting the SaaS model. While you can host any CMS in the cloud, this old model does not provide the agility today's marketers and developers need." 

“Kentico Cloud is the result of extensive research conducted among marketers, developers, and digital agencies,” added Karol Jarkovsky, Kentico’s Director of Product. “We asked customers what they wanted and built them a platform that will address their current and future needs. Kentico Cloud will support equally the needs of marketers and developers while enabling them to work side-by-side on a single platform. That is a big difference when compared to other API-first CMS offerings that are built strictly for technical users.”

This marks a new chapter for Kentico. For the past 12 years, midsize companies and digital marketing agencies have relied on the Kentico EMS (Enterprise Marketing Solution), an installed platform that delivered integrated Web Content Management, Online Marketing, and e-Commerce capabilities on the popular Microsoft .NET platform. The Kentico EMS platform has consistently earned high marks for its ease of use and out-of-box readiness. Kentico will continue offering Kentico EMS side by side with its new Kentico Cloud offering. In fact, the company announced the upcoming release of Kentico 10 and a roadmap for Kentico 11 at the 404 conference in Las Vegas.

Cloud-first CMS and Digital Experience Platform

Kentico Cloud represents a comprehensive cloud-first CMS and digital experience platform made up of three services:

-->Kentico Draft allows marketers to manage structured content for multi-channel delivery at one place in the Cloud.

--Kentico Deliver enhances Kentico Draft with the ability to publish that content to any website or device. It is an API-first CMS (also called headless CMS) that provides dynamic content through an extremely fast content delivery network anywhere in the world.

--Kentico Engage enables personalization of the digital experience on any channel. It tracks customer interactions and leverages this information to provide them with relevant content.

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