E-mail Marketing

Get New Clients, Maintain Relationships

E-mail marketing is one of the most efficient ways how to expand your customer base, nurture leads and keep in touch with existing clients. With Kentico CMS, you can quickly set up an e-mail campaign or regular newsletter, manage subscribers and send personalized mass e-mails.

Kentico comes with easy-to-use e-mail marketing tools

Easily Author and Distribute E-mail Campaigns and Newsletters

With Kentico CMS, you can easily enter the text into e-mail templates predefined by your graphic designer. It means you can focus on content rather than design. You can send e-mails either to newsletter subscribers or you can create a new e-mail campaign, import subscribers and send mass e-mails.

Send Dynamic Newsletters with Website Content

Dynamic newsletters are sent regularly at a specified time interval. Their e-mails contain text and images from a specified web page, which is usually updated between the mailout of issues. This source page can be managed by Kentico CMS or any other external page may be used. A typical usage is sending a monthly newsletter with a list of articles recently published on your website.

E-mail Personalization

E-mails may contain special expressions, that are resolved (merged) into values matching the respective recipient when the e-mail issue is sent out.

Automatic E-mail Notifications

You may configure the system to automatically send confirmation e-mails to subscribers when they subscribe or unsubscribe. The content of these notifications can be fully customized.

Subscribing and Unsubscribing

You can easily integrate subscription forms and automatic unsubscription functionality by placing the appropriate web parts on your website. The system will automatically manage the mailing list for you as necessary. No coding required.

Sending Large Number of E-mails

Dispatching newsletters to very large amounts of subscribers is not an issue. You can send newsletters through the built-in E-mail Queue before they are passed on to the mail server. This ensures that any number of mails is processed and delivered correctly. Any e-mails undelivered due to errors in delivery or on your SMTP server are automatically sent out again later.

E-mail Deliverability

If you do not want to care about your SMTP servers and want to increase the percentage of e-mails that are actually delivered, you can use external services, such as DynECT Email Delivery that smoothly integrate with Kentico.