Getting Started

Kentico Marketing Automation
Kentico Marketing Automation

Using Marketing Automation for Event Management

Marketing Automation is an amazing tool for lead nurturing, lead and campaign management, and e-commerce activities, but we should not forget about event management too! If you are responsible for managing events in your company, Marketing Automation will certainly make your life easier.

 
Practical Guide to Lead Scoring
Practical Guide to Lead Scoring

This material should help you understand the steps you need to take to set up your lead scoring in Kentico. It shows you how to create scoring criteria and work with a score threshold, and, most importantly, it provides you with a list of the most frequent rules we helped our customers to set up on their websites.

 
Kentico Online Marketing - Campaign Quick Start Guide
Kentico Online Marketing - Campaign Quick Start Guide

Campaigns are the way that marketers consistently engage with an audience at scale. Based on a marketing plan, campaigns contain ways to validate the success of marketing activities for an organization.

 
Kentico Online Marketing - Email Marketing Quick Start Guide
Kentico Online Marketing - Email Marketing Quick Start Guide

Why do I need Email marketing? Every email campaign offers the opportunity to:

  • Listen to the ways your customer respond using the open and click through rates.
  • Maintain relevancy with your audience.
 
Kentico Online Marketing - Lead Scoring Quick Start Guide
Kentico Online Marketing - Lead Scoring Quick Start Guide

What is Lead Scoring? Lead scoring is the process of assigning points that identify a lead’s interest and reflects their location in the sales process. Why do I need lead scoring? Lead scoring is used to identify sales ready leads and those that would benefit from additional marketing activities. It is one component of a successful lead nurturing program.

 
Kentico Online Marketing - Segmentation Quick Start Guide
Kentico Online Marketing - Segmentation Quick Start Guide

Why do I need segmentation? A well-defined segmentation approach means you can better satisfy customers in a shorter time, because prospects are more likely to purchase, close faster, produce bigger deals, and remain more loyal. For marketing, well-defined segments mean more targeted messages and programs that resonate with buyers. The end result is higher response rates, better engagements, shorter conversion cycles, and, a better return on marketing investment.

 
Kentico Online Marketing - Content Marketing Quick Start Guide
Kentico Online Marketing - Content Marketing Quick Start Guide

Content marketing is the technique of communicating with your customers or prospects without directly selling. Instead of the traditional product or service pitch, you deliver information that makes buyers more intelligent. Content marketing establishes a communication channel with customers and prospects without selling. Instead of directly pitching products or services, you are delivering information that makes your buyer more intelligent and ultimately drives brand loyalty.

 
Kentico Online Marketing - Marketing Personas Quick Start Guide
Kentico Online Marketing - Marketing Personas Quick Start Guide

Personas are archetypal characters created to represent the different user types within a targeted demographic, attitude or behavior set that might use a site, brand or product a similar way. Personas are often combined with market segmentation to represent specific customers. Personas are a way to consider the goals, desires and limitations of your customers. They are used to guide decisions about a service, product, interaction, feature, and visual design of a website.

 
Kentico Online Marketing - Marketing Automation Quick Start Guide
Kentico Online Marketing - Marketing Automation Quick Start Guide

Marketing automation provides repeatable marketing processes, closed loop marketing analysis, automated multi-channel execution and customer segmentation. Marketing automation enables marketers to fully understand, develop and implement strategic marketing plans. This delivers better educated and sales ready leads in an automated and repeatable process.

 

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"Kentico was a great solution for Lumension because it is highly customizable while still being incredibly easy to use for non-technical web editors."
Jonathan Baer, President,
Wakefly, Inc., USA, Massachusetts

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