Untangling Account Based Marketing (ABM)

November 14, 2018 (Wednesday) at 12:00 - 1:00 PM EST (New York)

JOIN US FOR THIS LIVE, INSIGHTFUL WEBCAST: 
If you’re struggling to get a handle on whether or not Account-Based Marketing (ABM) is right for your organization or how to implement an ABM program, you are certainly not alone. Join Kentico and Gold Partner Refactored as we clearly define what ABM is, what level (if any) is right for you, and how to get a program rolling. 
Listed right next to "Game Changer" in the business buzzword dictionary is printed in BOLD “ABM.” Everyone talks about it. It seems like everyone “gets it.” True? According to Marketo, 41% of marketing professionals don’t understand what ABM means to their company. 
You’ll leave this session with a clear, compelling case that you can take back to your marketing, sales and executive teams for implementing ABM in your organization — or with the knowledge that ABM is not right for your company (and you can stop worrying about it). 

INTENDED AUDIENCE: 
• Marketing, Sales, and Executive Professionals 
• SMB and Enterprise 
• Agency Executives 
• Marketing Strategists 
• Business Consultants 
• Marketing Savvy Developers 

WEBINAR OBJECTIVES: 
In this webinar we’ll clearly define what ABM is, what level (if any) is right for your organization, and how to get a program rolling. We’ll discuss: 
• The three types of ABM and how they differ 
• The criteria to consider when deciding if ABM is right for you 
• What to expect from an ABM program 
• A solid process for launching an ABM pilot 
• What technology is (and isn’t) necessary to do ABM right 

You’ll leave the session with a clear, compelling case to take back to your marketing team, sales team, and executives for ABM in your organization… or with the knowledge that ABM is not right for your company (and you can stop worrying about it). 

We have been working with Kentico for a number of years now, beginning with version 2 of the product. Kentico has enabled us to deliver sites more quickly than with previous CMS frameworks—and with more functionality. This in turn frees us to explore new areas of business and add extra value to our clients. We are also finding benefit in making use of the portal model, which increases turnaround and reduces cost, for changes to sites that we support.

Mark Prins, Development Manager
Datacom, New Zealand

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