Modern consumers are jaded by the sheer volume of messaging content they face in their daily lives. They turn off if the message they receive isn’t tailored to their needs. If your message is static and unchanging, they will tune your message out and won’t buy. Content Personalization is the only effective way to reach these modern consumers.
The latest whitepaper from Kentico discusses Content Personalization, explains why it matters, and gives examples of how to use existing digital marketing tools to deliver meaningfully personalized content to your site’s visitorsas they interact with your site.