The Future CMO: Post-lockdown customer mindset

Discover what consumers want from marketing and advertising during and following COVID-19. Plus, learn what the post-lockdown customer mindset will be.


The Future CMO report, published in The Times, looks at the impact of COVID-19 on marketing following the outbreak of the global pandemic.

In this report, you will discover:

  • How markets are having to rapidly adapt to changing customer behaviors while still keeping sight of long-term strategies and campaigns for after lockdown
  • The shift in buying patterns and preferences
  • How to ensure your brand purpose can survive
  • The future of virtual influencers 
  • How students made out-of-home campaigns go viral

Plus, get an infographic that summarizes how advertising spending for this year has changed and the spending expectations for 2021.

Download the report

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