June 28, 2023
Hosted by Positive Digital and Kentico
Venue: Positive Digital Offices
The Old Apple Exchange, 12 Macklin Street, London
Join us for an engaging and informative forum and panel discussion focused on the digital transformation of law firms.
This morning event will offer a blend of talks and discussions to provide valuable and interesting insights into the learnings of both Positive and Kentico have made into the key challenges faced by the legal sector in developing a digital engagement and marketing strategy.
Positive are an integrated digital marketing agency who promote the ethos of “The Power of Collective Thinking”. This forum is an opportunity to promote this ethos and openly discuss the challenges in creating, distributing, personalizing and measuring content to your customers and prospects.
What to look for
We are thrilled to be joined by representative from Clyde & Co, who will share their experiences and insights into the digital challenges they have faced and how they have successfully overcome them with the help of Kentico and Positive.
We'll examine the potential of digital experience platforms (DXP) serving as a "single source of truth" to unite various technologies and the common IT eco-systems present in law firms, using Kentico as a content hub. We'll explore how a DXP can provision content to other business systems, creating a seamless and effective digital ecosystem.
We will discuss the reality of personalization for legal firms, discussing the inherent challenges related to data and exploring options available aside from direct integration with InterAction CRM, and delve into how to implement personalization in the legal world, where data is tightly protected.
- 9:30 – 10:30
Welcome and registration
- 10:00 – 10:30
John Clapson, Senior Digital Marketing Manager, Clyde & Co.:
Quality Over Quantity: Developing an Effective Content Generation Strategy
- 10:30 – 11:00
Andrew Steel, Chief Strategy Officer at Positive:
Creating an Integrated Workflow using your DXP as a Content Hub
- 11:00 – 12:00
Open discussion and networking
You will meet with
Join us for this opportunity to meet and learn from your peers, digital strategists and on how Positive are helping several legal clients unlock the full potential of DXP and personalization.