Sanlam UK

By Crafted, United Kingdom
  • Finance/Investment

Sanlam’s wealth of experience in providing financial products and services spans over 100 years. Based on the findings of a customer insights project, Sanlam UK commissioned Crafted to redefine its digital presence.

Sanlam UK
Site of the Year Finalist 2018


The ability to reach different audiences, armed with a new brand identity and an effective website, has transformed Sanlam UK’s business. The marketing team are now investing in channels (such as PPC) which were previously unaffordable due to conversion levels of the previous website. A YOY comparison between the months of April 2019 and April 2018 produced the following results:

37% increase in pages per session
42% increase in total site traffic

Better (And Faster) Access to Wealth Management Advice

Clear goals were set from the project beginning: firstly, drive more enquiries and position Sanlam UK as an industry leader for financial information and secondly, deliver a fast, secure, reliable site that supports a client portal and provides a high level of content flexibility and a digital brochure builder (GDPR compliant).

Content categorisation is used to deliver relevant and easily searchable content to the user, helping to make a complex subject area accessible and easy to digest. Sanlam’s marketing team can highlight key events such as budget releases, giving them pride of place across the website.

Mark Hayward

The Kentico platform has been the cornerstone of Sanlam UK’s web infrastructure for many years now. When the need came to redevelop our previous, tired website, we had complete confidence that Kentico would continue to deliver what we needed. During this project, Crafted have helped to improve our knowledge of the Kentico platform’s capabilities whilst empowering us with the tools to do even more with our digital marketing, as well as future‑proofing for additional functionality we may need down the line.

Mark Hayward, Digital Marketing Manager
Sanlam UK

We're named a Strong Performer in the Q4 2018
Forrester Wave™ for WCM!