Hunter Fan

By Ntara, USA
  • E-commerce
  • Interiors/Design
  • Online Marketing

Hunter Fan invented the ceiling fan over a century ago, and, for decades, the sales model was distribution and channel sales. The digital era changed that all. Consumers started seeking out manufacturers for in-depth product information, and they wanted the option to buy online, with all the ease and convenience they’d come to expect—on-demand and on multiple devices. 

Hunter Fan
Site of the Year Finalist 2015


Hunter Fan’s website now provides visitors a whole new user experience by featuring products that had never before been available online. To show the full picture of how Ntara used Kentico to enable customer success, the Ntara team analyzed metrics over a six-month period in 2014 before implementing the Kentico platform. 

After fully integrating Hunter Fan onto Kentico’s platform and launching a new product line, the team compared data from the same 6-month time frame in 2016 to that in 2014. The following are the results of the project measured from January to June 2014 compared to January to June 2016:

140 times increase in transactions
58 times increase in conversions
7.7% increase in sessions
22.2% increase in page views
31.2% reduction in bounce rate
63.4% improvement in average redirection time
47% improvement in average server response time
5.6% improvement in average page download time
38.2% improvement in average page load time
13.5% improvement in average pages per session

When Tradition Meets with the Latest Designs

Hunter wanted to create an experience that not only helps customers navigate Hunter’s extensive product offering, but also engages site visitors before, during, and after the purchase process.

Building posed several challenges and technical requirements, including:

  • Integration of Kentico E-commerce functionality with Hunter’s ERP
  • Implementing a single-page checkout
  • Managing over 6,000 partner showrooms and dealers 
  • Integrating Hunter Fan's custom product information management system built by Ntara, FanBase, with Kentico
  • Assigning more than 47,000 active and legacy SKUs


John Neilson

After working with Ntara to implement Kentico as our CMS provider on, we’ve seen an increase in year-over-year revenue by 112 times. In addition to improving our bottom line, Kentico has enabled our team the ability to update site content by multiple users easily and quickly. We’ve been able to improve site load time because of Kentico’s advanced caching features, and we utilized Kentico’s custom modules built by Ntara to solve our e-commerce challenges.

John Neilson, Chief Marketing Office
Hunter Fan Company

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