Digital Doughnut

By Major Digital, United Kingdom
  • Community web/Social networking

Digital Doughnut is at the heart of a community of over one million marketers and needed a new, flexible, yet robust system to connect users together. Major Digital produced a solution that helped facilitate this need—the site has seen a 672% jump in user sign-ups.

Digital Doughnut
Site of the Month

Results

Two years since launch March 2016 - 2018, compared to March 2014 - 2016:

194% increase in user contributions
457% increase in mobile traffic
294% increase in sessions
262% increase in unique users
260% increase in global page views

Connecting the Marketing Community

Major Digital created a new responsive site with authenticated-only areas, user-generated content, event management, sign-ups, report downloads, and data capture functionality. Kentico’s administrative features have streamlined Digital Doughnut’s workflow immensely, saving them hours every day.

Technology Solutions:

  • User accounts and forms allow users to download industry reports, register for events, comment on articles and submit their own articles.
  • Automated exporting of reports into an in-house system.
  • Integration with DotMailer.
  • Large volumes of legacy data (18,000+ users and 2,000+ articles) needed to be migrated.
  • The site is optimised to ensure fast load speeds without a trade-off in image density or quality.
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Simon Johnson

We couldn't be happier with the outcome of the initial phases of our new Digital Doughnut website. Kentico has allowed us to meet all of our functional requirements, thanks to the vast feature sets and ability to add custom fields and modules. The forthcoming phases will see us build upon this with new functionality while we continue to optimise the customers’ experience.

Simon Johnson, Head of Technology
Digital Doughnut

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