Kentico and Get Started Celebrate 200th Website for Businesses in Smartphone-Saturated Australia
Nashua, November 17, 2014 – Kentico Software, the Web Content and Customer Experience Management provider, today announced it is now powering the 200th website for Australian digital agency Get Started with the launch of the redesigned, responsive digital experience for bedding retailer, Snooze.
Whether it’s checking on a store’s inventory while out running errands or needing to change travel arrangements on the road, today’s customers are increasingly enaging with businesses via mobie devices. With smartphone penetration in Australia at 75% (among the world’s very highest), optimizing the mobile experience and offering a consistent customer experience across all devices is a common critical factor for the websites Get Started develops and one of the reasons why the agency chose Kentico as its CMS solution of choice. With its advanced responsive web design capabilities, Kentico is an integrated marketing solution that supports a fully optimized customer web experience to help keep smartphone and other mobile users from feeling limited while conducting business while on the go.
“Optimizing the mobile experience is an absolute must if you want to engage customers and effectively compete in today’s digital economy,” said Marty Drill, Co-Founder and CEO of Get Started, a Kentico Gold Certified Partner. “By combining our cutting-edge creativity and collaborative client engagement with Kentico’s advanced responsive design capabilities, we’re able to deliver superior digital experiences regardless of device that change the way people think about digital marketing and customer service.”
In addition to the award-winning, redesigned Snooze website
, Kentico/Get Started portfolio highlights include:
CGU engaged Get Started to deliver a fully responsive website with extensive redundancy. With back office Salesforce.com integration, the site offers a highly personalized experience that helps convert leads into sales. Extensive load testing ensured CGU’s ability to execute large-scale campaigns. Combining Get Started’s Agile approach with Kentico’s ease-of-use and comprehensive out-of-the-box functionality, the site was delivered on time and budget within a tight three-month project deadline. CGU focused heavily on delivering a user experience that is effective regardless of the location or device of the user, enabling them to build that customer experience over time as location based functionality increases, such as online claims management and incident reporting.
Clipsal required a responsive website with a seamless experience across all devices and clear segmentation of two distinct on-the-go audiences (homeowners and trade users). With Kentico’s EMS solution, Get Started was able to integrate the site with Clipsal’s product database and payment fulfillment, event management, and member management systems while allowing for easy content updates. With significant traffic increases from all target markets, Clipsal.com has emerged as the go-to site for both trade users and end consumers.
With Kentico, Get Started built a responsive website that compels homeowners to return for the personalized information they continue to add to the site over time. The site offers integration with social, Google Maps, and PDF generation while reducing user effort with re-usable content entry widgets, customer self-segmentation, and region-based user experiences. Cutting-edge search and filtering tools make exploring Metricon’s vast range of home designs and finding a dream home easier than ever, from anywhere.
Additional Get Started/Kentico websites and case studies can be seen here
“With smartphone adoption eclipsing the 50 percent mark for all of the world’s major markets, building responsive sites that deliver the best possible digital experience in a consistent way across all devices is a major business imperative,” said Petr Palas, founder and CEO of Kentico Software. “We’re very proud of the work we’ve accomplished with Get Started and are pleased to see so many of the online brands we’re working with achieve market dominance. It goes to show just how powerful advanced digital marketing can be.”
About Get Started
Get Started is proud to have been creating digital experiences since 1999. With a portfolio of over 700 brands, including some of the of biggest names in Australian government, retail and corporate, the Get Started team’s knowledge and understanding of digital strategy is unmatched within the market. This expertise, mixed with a superior client engagement model is what sets Get Started apart from other web development agencies.
The Get Started team work hard to understand their clients’ individual needs - from discovery, design and development through to hosting and digital marketing. Moreover, Get Started’s core company values ensure that every project delivers a digital experience that truly matters - to the client, to their audience… and to the Get Started team. Whether it’s a site refresh, going mobile, extending into ecommerce or creating a fully responsive digital experience, Get Started pride themselves on crafting an approach that fits each client’s brand and delivers to their specific organisational objectives.
Get Started is also a dedicated hosting company and provides hosting services to over 1,000 clients. Get Started was appointed to the Victorian Government's eServices Panel in 2011.
Kentico brings smart integrated digital marketing to businesses of all sizes with a comprehensive suite of solutions. With Kentico’s Web Content Management, Online Marketing, E-commerce, Online Communities, and Intranet & Collaboration solutions, clients can deliver superior cross-channel customer experiences across all devices. Based on the Microsoft .NET platform, Kentico comes with 450 web parts and fully documented API and is available on-premise or in the cloud. Flexible, robust and scalable, Kentico delivers right-first-time technology, out-of-the-box speed, and affordable sophistication to help customers meet their goals faster and more profitably.
About Kentico Software
Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,100 digital agency partners, Kentico powers more than 18,000 websites in 90 countries. Customers include Bacardi; Great British Chefs; Gibson; Mazda; Microsoft; Mighty River Power; Run and Become; Sony; Vodafone.