Next Generation Consumer Engagement

Next Generation Consumer Engagement

Oct 2, 2014

City/Country: Sydney, Australia

Location: TBD


Customer engagement is critical, it’s no longer merely about connecting with consumers, there needs to be an all-embracing strategy to retain and engage with consumers. Join AIMIA and Adrenalin Media on the 2nd October to discover what the Next Generation of Customer Engagement is demanding. Discover how customers’ expectations have changed irrevocably, drastically impacted buying behaviour across the entire customer journey.

What will be discussed?

  • What strategies are available to drive revenue, visitor engagement, conversion & loyalty through all digital touch points?
  • How do brands successfully create and sustain long-term, value-driven customer relationship, as well as increase consumer loyalty and ultimately build true customer engagement?
  • How to encourage true customer knowledge, context and empower coherent journey behaviour for all customers.
  • How to create highly personalized and relevant customer experiences across all touch points.
  • How to drive customer advocacy through designing and deploying actionable customer journeys.
  • How to create an omni-channel approach for managing customer journeys, whether mobile, web, social or offline.
  • What mobile technology and analytics provide real innovation in customer engagement and what are the benefits of deploying mobile customer applications to improving customer engagement?
  • What next-generation technologies support efficient and effective customer engagement?
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