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Event-triggered Marketing: More Meaningful than Ever

Event-triggered Marketing: More Meaningful than Ever

In a world of omnichannel presence, relevance, and timeliness, event-triggered marketing could be the thing to take your cross-channel efforts to the next level.

By Duncan Hendy in Marketing
·5 min read
8 Digital Marketing Trends to Be Aware Of for Your Store

8 Digital Marketing Trends to Be Aware Of for Your Store

The world of marketing is changing. With recent advancements in technology, there are more and more new and exciting innovations altering the way brands do their marketing. But as a store owner, you don’t want to be left behind. So read on to hear about the eight trends in the digital marketing world that you need to know...

By Victoria Greene in Marketing
·5 min read
Smart Targeting: How Hotels Can Beat Ad Blocking

Smart Targeting: How Hotels Can Beat Ad Blocking

$21.8bn in ad revenue was lost in 2015 because of ad blocking, according to Pagefair’s recent report. So with an increasing number of people blocking ads, how should hotels be rethinking their advertising strategy to reach new customers?

By Duncan Hendy in Marketing
·4 min read
Building Trust with User-Generated Content

Building Trust with User-Generated Content

People have a voice. And they talk. Most companies are now at the ready to put out any social brush fires when things go wrong. But how can they leverage the same voice when things are going right and use it for greater reach?

By Wayne Jasek in Marketing
·4 min read
The Future of Commerce Is Online – Are You?

The Future of Commerce Is Online – Are You?

If you’re not offering your customers the possibility of buying your goods or services online, you’re letting them down and leaving money on the table. Even long-established retailers are realizing that getting their store online is essential for success. Don’t get left behind.

By Wayne Jasek in E-commerce
·5 min read
How Brands Can Improve Their Visual Content Marketing in 2018

How Brands Can Improve Their Visual Content Marketing in 2018

The way your brand markets itself visually will do a lot to build your reputation and keep people returning to your business. Visual content builds trust, encourages customer engagement, and should be at the heart of your 2018 content strategy.

By Victoria Greene in Marketing
·6 min read
What Omnichannel Means to Developers

What Omnichannel Means to Developers

“We need to start thinking about OMNICHANNEL for our content.”

“Kentico Cloud is all about OMNICHANNEL! So, how do we use it?”

“I’ve been watching for hours but there’s nothing but reruns and infomercials on every OMNICHANNEL!”

By Bryan Soltis in Cloud
·6 min read
Stand Out and Get Noticed by Putting Out a Case Study Worth Remembering

Stand Out and Get Noticed by Putting Out a Case Study Worth Remembering

You can attract more customers by telling everyone you’re the best, or prove it with a winning case study. A well-crafted case study positions you as an authority in your field. It separates you from the competition because it shows that you know what you’re doing. Not only do you perform when you say you’re going to perform, but you have the proof, statistics, and facts to support your actions.

By Ryan Gould in Marketing
·6 min read
How the Internet of Things Is Changing How We Work

How the Internet of Things Is Changing How We Work

There’s a geek in all of us. And nothing excites that part of my brain more than how the Internet of Things (IoT) is already having a huge impact on the work environment and what will be possible once it really gets going. But this isn’t a fad or in-vogue technology for nerds. IoT has the potential of having a huge impact on how we work, and that is what excites me most.

By Brian McKeiver in Marketing
·4 min read
Unlocking the Chatbot Inside Your CMS

Unlocking the Chatbot Inside Your CMS

No more content silos! Delivering content for new interactive channels starts with the CMS we already maintain.

By Cruce Saunders in Development
·6 min read
So You Want to Open Up an E-shop

So You Want to Open Up an E-shop

Time is money, money is power, power is running your own e-shop. Is it time you took things online? It’s highly probable. Read on—maybe you’ll learn some new things.

By Amy Strada in E-commerce
·7 min read
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