Blog posts tagged in

Kentico Know-how

What Omnichannel Means to Developers

What Omnichannel Means to Developers

“We need to start thinking about OMNICHANNEL for our content.”

“Kentico Cloud is all about OMNICHANNEL! So, how do we use it?”

“I’ve been watching for hours but there’s nothing but reruns and infomercials on every OMNICHANNEL!”

By Bryan Soltis in Cloud
·6 min read
GDPR and Existing Contacts in Email Marketing in Kentico 11

GDPR and Existing Contacts in Email Marketing in Kentico 11

I hope you haven’t gotten many gray hairs while preparing for the upcoming GDPR compliance. You might, however, notice that time is getting distorted a bit. May 25th seems to be approaching us way much faster than in previous years! Einstein was right, there really is time dilation! But let’s get back to email marketing. How are you going to get consent agreements from your current subscribers?

By Pavel Jirik in GDPR
·5 min read
Ways to Nurture Your Customers with Marketing Automation

Ways to Nurture Your Customers with Marketing Automation

It goes without saying that a happy customer is the backbone of every successful business. When your customers are truly satisfied, they will share their experience with friends, and if they are really happy, they will even go official and submit a positive review about your company and product. So, let’s have a look at how you can nurture your customers with Kentico's Marketing Automation!

By Pavel Jirik in Kentico
·6 min read
Tackling Google Analytics in Kentico 11

Tackling Google Analytics in Kentico 11

Welcome to 2018! Are you still sticking to your New Year's resolution you came up with at the very end of 2017? I bet you are, as it is just the fourth day, and your motivation levels should be high! What about business goals? Are you ready to surpass your company's last year’s numbers, and reach another level? Perfect! Just make sure you measure your success, otherwise, you might go off track.

By Pavel Jirik in Kentico
·5 min read
Improving Content Personalization through Online Polls – Part 2

Improving Content Personalization through Online Polls – Part 2

In the previous part of this two-part blog post series, I introduced the idea behind online polls and how they can help us increase our engagement with website visitors. We set up the poll and let visitors give us their opinion on their favorite smartphone brand. Now it is time to utilize their answers, jump into contact segments, and improve the website's content personalization.

By Pavel Jirik in Kentico
·4 min read
Improving Content Personalization Through Online Polls – Part 1

Improving Content Personalization Through Online Polls – Part 1

What do you think about the latest film you saw in the cinema? Was it worth the money or just a waste of your time? Would you prefer to go for holiday abroad or rather stay in your country within your comfort zone? Would you sacrifice the color of your new car over price? By the way, what is your favorite color?

By Pavel Jirik in Kentico
·4 min read
Email Builder in Kentico 11 – Part 2

Email Builder in Kentico 11 – Part 2

Having the ability to create marketing emails with just a few clicks is a great way to increase your productivity, and gain you (finally!) some extra time to enjoy that cup of coffee (or tea) that you’ve been dreaming about since you woke up this morning. But there is still one missing piece of the puzzle. The whole story wouldn’t be complete without an email personalization!

By Pavel Jirik in Kentico
·2 min read
Kentico 11 Is Out – The Features You May Have Missed!

Kentico 11 Is Out – The Features You May Have Missed!

Have you heard the news yet? Kentico 11 is out! Hurray! Major improvements like the effective email building, greatly expanded e-commerce capabilities (even its customization is easier than ever before to meet your business needs), or data protection (GDPR) enhancements, are super easy to spot. But what about the ones quietly sitting away from plain sight?

By Pavel Jirik in Kentico
·5 min read
Re-imagining E-commerce in Kentico 11 - Part 2

Re-imagining E-commerce in Kentico 11 - Part 2

The path of the righteous man is beset on all sides by the tyranny of evil calculation. We walked through the valley of the shadow of E-commerce in the first part of this series. For the second one, I will focus mainly on the feature-wise aspects of the E-commerce renaissance.

By Michal Kadak in Kentico
·5 min read
GDPR’s Right to be Forgotten and Data Portability in Kentico 11

GDPR’s Right to be Forgotten and Data Portability in Kentico 11

It’s never easy to let go. But if someone asks you to forget about them, you just need to move on and get over it. That’s exactly the case of GDPR’s right to be forgotten. If any of your website visitors ask you to delete all their personal data, you have to do it. To make it slightly more difficult, there are some situations where you actually need to keep some of the data due to legal reasons.

By Pavel Jirik in GDPR
·4 min read
Email Builder in Kentico 11 – Part 1

Email Builder in Kentico 11 – Part 1

How is your latest email marketing campaign doing? Has it been successful and brought you enough leads? Has its open rate finally pushed through that magic number (that only you know) and generated enough clicks and demand for your product? Was it easy to set up? Personalized and A/B tested? Easy to evaluate?

By Pavel Jirik in Kentico
·3 min read
GDPR’s Right to Access in Kentico 11

GDPR’s Right to Access in Kentico 11

If any of your website visitors (or customers) asked you to provide them with all the data you had collected about them so far, what would be your first thought? Would it feel like an easy thing to do, or rather something quite complex, as you would need to gather all the sources and make sure you didn’t miss anything out?

By Pavel Jirik in GDPR
·2 min read
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