Blog posts tagged in

GDPR

GDPR One Year Later: What’s a Marketer to Do?

GDPR One Year Later: What’s a Marketer to Do?

May 25, 2018 is a day that lives in infamy. Where were you, they will ask, when GDPR swung its mighty hammer down on happy marketing teams? With a bit of luck, you’ve survived this year of decreased leads and more hesitant form filling. But what about everyone else?

By Amy Strada in GDPR
·1 min read
Solving the Organizational and Integration Challenges of Privacy Regulations

Solving the Organizational and Integration Challenges of Privacy Regulations

Data privacy has dominated the attention of our industry for a few years, ever since the General Data Protection Regulation (GDPR) was approved by the European Union in 2016. Even with all this attention, a recent survey by the International Association of Privacy Professionals (IAPP) suggests that less than fifty percent of affected organizations are GDPR compliant.

By Mike Wills in GDPR
·7 min read
Earning Trust In a Post-GDPR World

Earning Trust In a Post-GDPR World

Since May 2018, consumers have become more aware of how their personal data is mined and put to use. They are reluctant to hand over their data and, following the Cambridge Analytica scandal, with good reason. So how can you earn back your readers’ trust in a post-GDPR world? It’s tricky — but it’s not impossible. 

By Kayleigh Alexandra in GDPR
·4 min read
GDPR/ePrivacy: How It Affects Individuals, Countries, and Businesses

GDPR/ePrivacy: How It Affects Individuals, Countries, and Businesses

The European Union (EU) has proposed updated regulations regarding the private lives of citizens. These regulations involve two separate but related documents, the GDPR (General Data Protection Regulation), and ePrivacy (longer name “Regulations on Privacy and Electronic Communications”), a new proposal superseding a similar regulation written in 2009. But how does this regulation affect you?

By Richard A. Bowen in GDPR
·4 min read
GDPR from a Product Manager's POV Part 3—Looking Back

GDPR from a Product Manager's POV Part 3—Looking Back

In my previous article, I was explaining how we chose the scope for our products when were addressing the GDPR's requirements. In this final article of this PM POV series, I want to look back at the whole project of GDPR compliance, share with you where  we screwed up, what we learned, and what I expect the future to hold for us.

By Martin Michalik in GDPR
·7 min read
Here Comes the European ePrivacy Regulation – The GDPR’s Forgotten Sibling

Here Comes the European ePrivacy Regulation – The GDPR’s Forgotten Sibling

It’s fair to say we all heard about the GDPR. Last year's regulation and all the requirements it brought dominated blogs and news feeds across the EU as businesses scrambled to prepare for the deadline. However, in the background, the European Commission has something else waiting in the wings that isn’t getting the same sort of coverage but is no less important—the ePrivacy Regulation.

By Rich Madigan in GDPR
·5 min read
GDPR from a Product Manager's POV Part 2—Deciding the Scope

GDPR from a Product Manager's POV Part 2—Deciding the Scope

In my previous article, I addressed GDPR and legislation-compliance-focused projects. Today, I'll look at an important business decision every product manager has to make when dealing with such legislation—will you implement the minimum scope required or are you willing to extend that and capture a business opportunity?

By Martin Michalik in GDPR
·10 min read
Content Personalization and GDPR in Kentico 11

Content Personalization and GDPR in Kentico 11

As GDPR turned into a real thing last Friday, many businesses need to think twice before they start gathering data from their website visitors. Especially, if they use content personalization where the usage of gathered data is easily apparent. So, let’s have a look at how this can be approached in Kentico 11 EMS.

By Pavel Jirik in GDPR
·3 min read
Small Businesses Need to Be Thinking Big in Marketing

Small Businesses Need to Be Thinking Big in Marketing

No matter the size of business: good data helps make good decisions and should be at the core of every marketing strategy. Let’s look at the why, the what, and the how of data for successful data-driven marketing in small businesses.

By Wayne Jasek in Marketing
·5 min read
GDPR from a Product Manager's POV—What Should You Consider?

GDPR from a Product Manager's POV—What Should You Consider?

GDPR and similar legislation represent a significant challenge for companies of all sizes. They tend to be rather complex and easily overwhelming, which quickly leads to frustration and unnecessary costs. Yet, they share a similar solution pattern. In this series, I would like to share with you how such legislation could be handled from a product manager's perspective.

By Martin Michalik in GDPR
·8 min read
4 Things to Be Aware of When Dealing With GDPR

4 Things to Be Aware of When Dealing With GDPR

With May 25 around the corner, most of the real-deal businesses are in their final stage of a preparation for the upcoming data privacy regulation infamously known as GDPR. In this article, I am going to focus on the website-related side of things. I will cover the four most important checks that every business should consider when dealing with the online marketing data on their website.

By Pavel Jirik in GDPR
·4 min read
Smart Targeting: How Hotels Can Beat Ad Blocking

Smart Targeting: How Hotels Can Beat Ad Blocking

$21.8bn in ad revenue was lost in 2015 because of ad blocking, according to Pagefair’s recent report. So with an increasing number of people blocking ads, how should hotels be rethinking their advertising strategy to reach new customers?

By Duncan Hendy in Marketing
·4 min read
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