Blog posts tagged in

Digital Marketing

Enhance Your Email Marketing, Part 2: Improving Campaign Emails

Enhance Your Email Marketing, Part 2: Improving Campaign Emails

Let's dive into the second installment of our Email Marketing series! Today, we're taking a look at how you can improve your campaign emails (and your campaigns in general!) with a little bit of personalization and A/B testing. Want to know more?

By Lukáš Bajer in Development
·10 min read
Enhance Your Email Marketing, Part 1: Automated Newsletters

Enhance Your Email Marketing, Part 1: Automated Newsletters

Welcome to the first in a short series of articles taking a look at Kentico Email Marketing! In this first article, you’ll learn how to automate newsletters to not only get rid of most of the manual work but also make sure your subscribers are still interested in what you’re sharing. It’s a win-win for everyone.

By Katarina Vargova in Development
·5 min read
DXP: Not Another Experience Management Platform!

DXP: Not Another Experience Management Platform!

It’s been a busy decade on the digital landscape, with many advancements, innovations, migrations, and transformations affecting the status quo for businesses.

By Yvette Hastings in DXP
·5 min read
Put Your Websites on the Kentico Site of the Year 2019 Stage!

Put Your Websites on the Kentico Site of the Year 2019 Stage!

As usual, at the beginning of the year, we are looking for the best website implementations on Kentico in 2019. We set up the stage, the auditorium is full, our spotlights are aimed, and coffee for the jury is ready. Join us and submit your projects.

By Jan Hermann in Kentico
·1 min read
Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Creating a frictionless customer experience is one of the top agendas for companies today. Done well, you can boost customer loyalty and build a powerful differentiator that moves you away from competing on price, to competing on what customers most want: a seamless, personalized, and empowering experience.

By Yvette Hastings in Marketing
·7 min read
How Do Digital Touchpoints Influence Your Customer’s Journey?

How Do Digital Touchpoints Influence Your Customer’s Journey?

Making and sustaining a good first impression has always been important when it comes to growing your customer base. However, with adopting new digital channels, such as smart device apps, social media profiles, and chatbots, it might be quite a challenge to pin down how consumers nowadays interact with brands.

By Zaneta Styblova in Marketing
·4 min read
Why Customers Are Hooked on Personalized Experiences

Why Customers Are Hooked on Personalized Experiences

71% of consumers are frustrated by an impersonal shopping experience and 93% of companies report greater success in converting leads into customers when they personalize their marketing. Research shows that delivering personalized content tailored to your customer’s specific interests increases impulse purchases, total spend, and repeat custom, and has been proven to boost brand loyalty, too!

By Yvette Hastings in Marketing
·6 min read
Accelerate Your Agency with a Digital Experience Platform

Accelerate Your Agency with a Digital Experience Platform

In the world of online experience creation, client demands continue to grow. And rightly so. They know what a competitive market it is out there, and they know they need to be delivering the best customer experience they can if they want that competitive advantage. But how can you as an extension of their in-house marketing team help?

By Yvette Hastings in DXP
·3 min read
Why Digital Experiences Should Be at the Center of Your Marketing

Why Digital Experiences Should Be at the Center of Your Marketing

In a world where customer experience will soon overtake price and product as a key differentiator, the customer is more empowered than ever before. Delivering the personalized customer experienceㅡa timely stream of ever-relevant and ever-consistent messages across all channels and devicesㅡis no longer considered exceptional, but essential.

By Yvette Hastings in DXP
·5 min read
How to Encourage Visitors to Share Actionable Data with You

How to Encourage Visitors to Share Actionable Data with You

We all know that personal data is crucial for true customer nurturing. When we harness actionable insights from our customer, we do so with the intent to strengthen our relationship with them by delivering truly relevant and unique experiences. But how can you encourage visitors to share actionable data in the first place?

By Yvette Hastings in Marketing
·7 min read
7 Reasons for Choosing a Digital Experience Platform

7 Reasons for Choosing a Digital Experience Platform

47% of consumers will go to Amazon if a brand they’re shopping with doesn’t provide relevant product suggestions. Does that mean we’re all in competition with Amazon? Pretty much. Your customer has expectations of Amazon levels, and if you’re falling short, it’s over, but the digital experience platform (DXP) is here to help.

By Yvette Hastings in DXP
·7 min read
The Emergence of Digital Experience Platforms

The Emergence of Digital Experience Platforms

If you've not given a digital experience platform (DXP) a second thought, then you could be missing out! Here's why...

By Yvette Hastings in DXP
·5 min read
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