Blog posts tagged in

Digital Marketing

How Dynamic Real-time Personalization on Web Pages Works

How Dynamic Real-time Personalization on Web Pages Works

In today’s world, customized marketing messages are essential. Our customer has stratospheric expectations, and yet a mere 7% of companies consider personalization a number one priority! Personalization is far from a trendy marketing buzzword─it is here to stay and is revolutionizing digital marketing on its path towards completely redefining it.

By Yvette Hastings in Marketing
·6 min read
The Real Reason Customers Are Frustrated with Predictive Personalization

The Real Reason Customers Are Frustrated with Predictive Personalization

There simply isn’t enough of it! On average, 71% of consumers feel frustrated when their shopping experience is impersonal, and 36% of consumers believe that brands should offer more personalization. So when 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, why are we still questioning the benefits of brands getting personal?

By Yvette Hastings in Marketing
·6 min read
What A/B Tests You Should Be Doing and How

What A/B Tests You Should Be Doing and How

Marketers often face the challenge of proving what works and what doesn’t. Enter A/B tests. Done right, seemingly insignificant changes to a landing page or email can create super significant results in opens, click-throughs, downloads, engagement, and sales.

By Yvette Hastings in Marketing
·9 min read
The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don’t get caught out. Make sure you’re ready for the future of digital marketing.

By Yvette Hastings in Marketing
·3 min read
Increase Organic Traffic to Your Site With the Moving Man Method

Increase Organic Traffic to Your Site With the Moving Man Method

Backlinks are an essential part of the SEO picture, a prized “vote of confidence” from one site to another, and a ranking factor search engines rate highly. Link building, however, is a notoriously time-consuming game and near impossible to do at scale. Enter the Moving Man Method! It’s a technique you can use to gain multiple high-value backlinks and it works in almost every industry.

By Yvette Hastings in Marketing
·5 min read
Low Email Open Rates? What’s The Deal?

Low Email Open Rates? What’s The Deal?

Every marketer has, at some point, faced the problem of low email open rates. Falling below industry average is alarming, but is usually caused by common, fixable issues like poor list segmentation and uninspiring subject lines. Here are four less well-known mistakes you might be making and how to fix them.

By Yvette Hastings in Marketing
·3 min read
GDPR One Year Later: What’s a Marketer to Do?

GDPR One Year Later: What’s a Marketer to Do?

May 25, 2018 is a day that lives in infamy. Where were you, they will ask, when GDPR swung its mighty hammer down on happy marketing teams? With a bit of luck, you’ve survived this year of decreased leads and more hesitant form filling. But what about everyone else?

By Amy Strada in GDPR
·1 min read
Solving the Organizational and Integration Challenges of Privacy Regulations

Solving the Organizational and Integration Challenges of Privacy Regulations

Data privacy has dominated the attention of our industry for a few years, ever since the General Data Protection Regulation (GDPR) was approved by the European Union in 2016. Even with all this attention, a recent survey by the International Association of Privacy Professionals (IAPP) suggests that less than fifty percent of affected organizations are GDPR compliant.

By Mike Wills in GDPR
·7 min read
Customer Research: 4 Ways to Learn More and Generate Revenue

Customer Research: 4 Ways to Learn More and Generate Revenue

It’s no secret that your customers respond more enthusiastically when your business acknowledges their individual reasons for supporting you. When you address your customers’ particular needs, your business is taking a greater effort to help them and demonstrate that you value their support.

By Jake Fabbri in Marketing
·8 min read
Kentico Awarded High Performer in G2 Grid for Web Content Management

Kentico Awarded High Performer in G2 Grid for Web Content Management

We are super pleased to announce that Kentico has been recognized as a Spring 2019 High Performer for Web Content Management (WCM) in the small business segment on G2 Crowd. As G2 Crowd is a user review website, we take this recognition as an endorsement from the people that matter most, our users.

By Stephen Griffin in Kentico
·1 min read
Kentico Site of  the Year 2018 - Special Jury Awards Finalists Unveiled!

Kentico Site of the Year 2018 - Special Jury Awards Finalists Unveiled!

Our special committee evaluated all projects submitted to the Special Jury Awards categories and settled upon these finalists. And now the results are in! To view the winning projects across all categories, check out the Site of the Year 2018 Winners.

By Jana Repakova in Kentico
·12 min read
How Big Data Can Save Your Business

How Big Data Can Save Your Business

Go big or go home. And by saying ‘big’, we refer to data, loads of data that you as a business owner can use to reap the benefits. No matter what industry you’re working in, using the latest technological advancements is crucial. Thanks to them, you can gather tremendous volumes of information and apply data analysis to make use of it. Let’s look at the benefits Big Data brings.

By Olia Batyr in Marketing
·5 min read
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