Blog posts tagged in

Digital Marketing

Event-triggered Marketing: More Meaningful than Ever

Event-triggered Marketing: More Meaningful than Ever

In a world of omnichannel presence, relevance, and timeliness, event-triggered marketing could be the thing to take your cross-channel efforts to the next level.

By Duncan Hendy in Marketing
·5 min read
How One Digital Agency’s Practical Approach Leverages AI for Customer Engagement – Part 3

How One Digital Agency’s Practical Approach Leverages AI for Customer Engagement – Part 3

Artificial Intelligence (AI) has been infiltrating our lives for much longer than most of us realize. But where is it all going? And how should we be preparing ourselves?

By Jamie Griffiths in Marketing
·6 min read
Siteimprove and Kentico: A Dynamic Duo in Efficient Content Management

Siteimprove and Kentico: A Dynamic Duo in Efficient Content Management

Siteimprove's automated intelligence platform crawls your website to identify areas of improvement like content errors and digital accessibility issues, plus it dives into a robust variety of analytics data. Use the Kentico plugin to scan your website for errors as soon as a page is published, allowing you to fix mistakes, optimize content, and manage your site more efficiently.

By Petr Vozak in Kentico
·2 min read
One Digital Agency’s Practical Approach to AI for Customer Engagement – Part 2

One Digital Agency’s Practical Approach to AI for Customer Engagement – Part 2

Artificial Intelligence (AI) isn’t the future. It’s the now. It’s time to really get to grips with what it can mean for adopters. And to start seeing it as just another customer channel we should be engaging our customers through.

By Jamie Griffiths in Marketing
·5 min read
One Digital Agency’s Practical Approach to AI for Customer Engagement

One Digital Agency’s Practical Approach to AI for Customer Engagement

Artificial Intelligence (AI) has been slowly creeping into our lives, and is now being used as a major component in creating exceptional customer experiences.

By Jamie Griffiths in Development
·8 min read
RIP Net Neutrality. Now What?

RIP Net Neutrality. Now What?

After years of working out how being online affects the conversations businesses have with consumers, we’re finally in full, omnichannel, respectful, personalized, and double-consented dialogue with them, and its proving to be a win-win for all concerned. The death of net neutrality could mean all this comes to a grinding halt!

By Duncan Hendy in Marketing
·4 min read
How to Leverage Reviews and Recommendations in Your Marketing

How to Leverage Reviews and Recommendations in Your Marketing

Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by leveraging reviews and recommendations as part of your marketing strategy.

By Jeannine Richard in Marketing
·4 min read
Accelerated Mobile Pages – AMP – the Implications for Marketers

Accelerated Mobile Pages – AMP – the Implications for Marketers

53% of mobile visitors leave a webpage that doesn’t load within three seconds. The average load time is between 14 and 19 seconds according to Google. So Google came up with Accelerated Mobile Pages (AMP) to speed things along. But what does this mean for websites?

By Duncan Hendy in Marketing
·6 min read
Digital Assistants and the Death of SEO

Digital Assistants and the Death of SEO

With sales of digital assistants projected to soar from 1.8 million to 15.1 million by 2020, it’s no wonder businesses are paying close attention. But leveraging voice-activated search is going to demand a major content and SEO strategy shift.

By Duncan Hendy in Marketing
·5 min read
Here Comes the European ePrivacy Regulation – The GDPR’s Forgotten Sibling

Here Comes the European ePrivacy Regulation – The GDPR’s Forgotten Sibling

It’s fair to say that we’ve all heard about the GDPR. This new regulation and all the requirements it brings has dominated blogs and news feeds across the EU as businesses scrambled to prepare for the deadline. However, in the background, the European Commission has something else waiting in the wings that isn’t getting the same sort of coverage but is no less important—the ePrivacy Regulation.

By Rich Madigan in GDPR
·5 min read
Internet of Things – a Whole New Customer Experience

Internet of Things – a Whole New Customer Experience

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a great customer experience, you’ll want to be in the know when it comes to IoT.

By Duncan Hendy in Marketing
·8 min read
Small Businesses Need to Be Thinking Big in Marketing

Small Businesses Need to Be Thinking Big in Marketing

No matter the size of business: good data helps make good decisions and should be at the core of every marketing strategy. Let’s look at the why, the what, and the how of data for successful data-driven marketing in small businesses.

By Wayne Jasek in Marketing
·5 min read
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