Blog posts tagged in

Digital Marketing

8 Digital Marketing Trends to Be Aware Of for Your Store

8 Digital Marketing Trends to Be Aware Of for Your Store

The world of marketing is changing. With recent advancements in technology, there are more and more new and exciting innovations altering the way brands do their marketing. But as a store owner, you don’t want to be left behind. So read on to hear about the eight trends in the digital marketing world that you need to know...

By Victoria Greene in Marketing
·5 min read
4 Things to Be Aware of When Dealing With GDPR

4 Things to Be Aware of When Dealing With GDPR

With May 25 around the corner, most of the real-deal businesses are in their final stage of a preparation for the upcoming data privacy regulation infamously known as GDPR. In this article, I am going to focus on the website-related side of things. I will cover the four most important checks that every business should consider when dealing with the online marketing data on their website.

By Pavel Jirik in GDPR
·4 min read
Smart Targeting: How Hotels Can Beat Ad Blocking

Smart Targeting: How Hotels Can Beat Ad Blocking

$21.8bn in ad revenue was lost in 2015 because of ad blocking, according to Pagefair’s recent report. So with an increasing number of people blocking ads, how should hotels be rethinking their advertising strategy to reach new customers?

By Duncan Hendy in Marketing
·4 min read
5 Underestimated Online Lead Generation Channels

5 Underestimated Online Lead Generation Channels

We all love the underdog. It is quite easily the underpinning of any success story that shaped industry and business. So many thriving companies were built by underdogs that, while facing insurmountable odds, were able to conquer the giant and find success. If you look at it, the story of the underdog is appealing because it is the story of the little person creating enormous changes.

By Anastasia Sviridenko in Marketing
·5 min read
5 Essentials for Content-Driven Success

5 Essentials for Content-Driven Success

Your customers know what content they want and how they want to consume it. And their expectations of how brands interact with them are high. So what are the best ways to use content for converting visitors into customers?

By Wayne Jasek in Marketing
·4 min read
Your Top Considerations Ahead of Digital Transformation

Your Top Considerations Ahead of Digital Transformation

Time moves fast when you’re having fun. And the digital age is having a blast! Both for our benefit and at our expense! Tools you use on a daily basis could be obsolete by morning. When choosing new technology for your company, how do you separate the wheat from the chaff?

By Duncan Hendy and James Panagas in Development
·4 min read
GDPR: Time to Panic (or Update Your CMS)

GDPR: Time to Panic (or Update Your CMS)

If you’re not ready for GDPR hitting the scene next month, it’s time to be afraid—very afraid. Unless you’ve got an extra €20m to spend on noncompliance, then I hope you’re checking and rechecking your ducks for alignment. Best place to start? Your CMS.

By Duncan Hendy in GDPR
·6 min read
Building Trust with User-Generated Content

Building Trust with User-Generated Content

People have a voice. And they talk. Most companies are now at the ready to put out any social brush fires when things go wrong. But how can they leverage the same voice when things are going right and use it for greater reach?

By Wayne Jasek in Marketing
·4 min read
Kentico Site of  the Year 2017 - Special Jury Awards Finalists Unveiled!

Kentico Site of the Year 2017 - Special Jury Awards Finalists Unveiled!

Our special committee evaluated all projects submitted to the Special Jury Awards categories in Kentico Site of the Year 2017, and settled upon these marvelous results.

By Jana Repakova in Kentico
·14 min read
Email Marketing for Contacts That Haven’t Agreed with Website Tracking

Email Marketing for Contacts That Haven’t Agreed with Website Tracking

The title may sound a bit confusing, but the idea is simple. What if a visitor hasn’t agreed with your website tracking consent yet, and, therefore, no activities were tracked for them, but submits a form in which they specify that you can include them in email marketing? How can you ensure the smooth inclusion of such contacts in your email marketing efforts?

By Pavel Jirik in GDPR
·4 min read
The Secret to an Intelligent Content Strategy – Part 2 – Core Objectives

The Secret to an Intelligent Content Strategy – Part 2 – Core Objectives

So now that you know whom your personas are, it is time to define your core objectives. This is a necessary step in order to ensure you are communicating your brand effectively. Sounds great, but how do you go about doing it? Read on…

By Duncan Hendy in Marketing
·3 min read
Email Marketing Consents in Kentico 11

Email Marketing Consents in Kentico 11

Up until now, it was not always necessary to have a double opt-in enabled for newsletters sent within the EU. In many cases, you could stay on the safe side by just including an “unsubscribe” link in your marketing emails. Well, everything evolves…

By Pavel Jirik in GDPR
·4 min read
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