Blog posts tagged in

Blogging

Expanding Kentico Know-How Thursdays

Expanding Kentico Know-How Thursdays

It has been now over ten months of having a dedicated Kentico category on our blog so we can help marketers achieve more with Kentico EMS. Our blog has matured a lot since then, and we have reached the point at which we feel confident that we can extend its focus even further.

By Pavel Jirik in Kentico
·1 min read
How the Blog Was Won and Where It Got Us – Content Side

How the Blog Was Won and Where It Got Us – Content Side

Some people believe content is king and start a relentless campaign of creation with little direction or purpose other than just getting it out there, and as quickly as possible. That’s why we wanted our blog to have the reader firmly in mind, rather than ranting and raving to nobody in particular. Let us give you a glimpse of how we set up and established our beautiful, reader-first blog.

By Duncan Hendy in Kentico
·6 min read
Why We Dare to Share but Don’t Care to Read

Why We Dare to Share but Don’t Care to Read

There is a plethora of content to share and places to share it. And with people obsessed with looking like influencers and thought leaders, it’s no surprise that everywhere you look, there’s some wise guy sharing all the good content on their LinkedIn profile. But they can’t actually be that successful and still have time to digest an encyclopedia before breakfast? So why are they doing it?

By Duncan Hendy in Marketing
·5 min read
Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

So, you have your blog. But how can you avoid that weekly mad scramble for content? And how can you ensure your authors are all on, ahem, the same page?

By Duncan Hendy in Marketing
·5 min read
Your Secret Guide to a Reader-first, Eye-catching Blog—Part 2

Your Secret Guide to a Reader-first, Eye-catching Blog—Part 2

So, you have done the first stage of your research for your new blog, but your managers are screaming for KPIs—after all, you even need to measure branding. What are the KPIs that help you achieve this?

By Duncan Hendy in Marketing
·5 min read
Your Secret Guide to a Reader-first, Eye-catching Blog - Part 1

Your Secret Guide to a Reader-first, Eye-catching Blog - Part 1

Want to launch your own blogging site and don’t know where to start? Tempted just to start typing and generating the content that way? Think if you build it, they will come? Stop.

By Duncan Hendy in Marketing
·5 min read
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