Krispy Kreme required not only a customer-facing website but a hub fulfilment suite for their production teams to fulfil orders efficiently. They needed a mobile-first, seamless end‑to-end customer journey that would delight users and increase conversions for their global doughnut and coffee chain business.
Implemented by Ridgeway
, United Kingdom
Kentico Gold Partner
Their previous website had an incredibly clunky check-out process with separate processes for different types of orders from doughnuts to gift cards to wedding towers. There was a high number of unique steps and the website was difficult to navigate and unnecessarily complex. Ridgeway streamlined the entire site structure, simplifying the user journey and enabling users to add all product types to a single basket, also with an option to apply multi-tiered discounts, dynamic pricing, and delivery. Users are now able to purchase products using up to 50% fewer clicks from homepage to completion and account customers can make a purchase in just two steps