A clean design, easy-to-use features, and speed have been key factors in the success of InnovAge’s custom web conversion tool on their new site. This tool allows InnovAge to easily filter the 25% of traffic identified as highly qualified, so they can focus their sales and marketing efforts appropriately.
Implemented by BlueModus
Kentico Gold Partner
BlueModus built a new Kentico 10 EMS website in four months. As InnovAge operates in particular geographic regions of the United States, the website integrates with the geolocation tool MaxMind, which enables personalization of a site content based on the visitor location. To manage quick load times of the image-heavy site, BlueModus configured Azure CDN with the ability to heavily utilize servers in each of the five regions in which InnovAge does the majority of its business. By using CDN servers that are close to these five locations, each user’s browser is guaranteed to receive content from a server close to them.