With almost 82,000 pages and 44,500 SKUs, a robust platform was needed to cope with a site of this size whilst delivering great site speed and performance. Kentico, together with Microsoft Azure implementation, delivered an incredible 78% increase in revenue and an increase in site traffic of 46%.
Implemented by Ridgeway
, United Kingdom
Kentico Gold Partner
The website was migrated to Microsoft Azure due to the need of the hmv team to have a flexible and functional e-commerce platform that would stock their great range of products and offer customers the same experience they receive in-store. By the end of 2017, the number of products is set to be around 100,000 and the growth rate is expected to be in the region of half a million over the next year. This means the site is optimized to load the huge number of products quickly. In order to provide the best possible customer experience, simplicity is key in showcasing the store's products. Ridgeway achieved this through a clean, uncluttered interface with hero imagery of striking album artwork and photography.