East of England Co-Op’s primary goals were to increase engagement with the brand by visits to the store finder, lower bounce rate on content, direct calls to East of England Co-op and increase conversion on funeral plan purchases online.
Implemented by Crafted
, United Kingdom
Kentico Gold Partner
And, they have reached these goals. Kentico Event Log, Email templates, and Admin Authentication and Permissions were easily integrated with their legacy systems. More than 275,000 members appreciate the new website and East of England Co-Op can now focus on more strategic plans, not spend their time on updating the website. The website serves multiple different businesses and helps with East of England Co-Op’s work in supporting local communities. As Oli Watts, their Head of Communications and Community, said: “Kentico is a vast improvement from our previous Content Management System. It is fast, easy to use, and made migrating more than 300 pages of content from our old site as painless as possible.”