Atkinsons is a family run bullion and coins business with more than 25 years in the industry. They were looking for a new site that reflected the premium nature of their product along with the expert client services that they offer.
Implemented by
Ridgeway, United Kingdom
Kentico Gold Partner
The end result is a delighted client who now has peace of mind that the site is failsafe, reliable, and secure and offers an appealing purchasing experience with real-time pricing via the gold and silver index. Atkinsons required the site to be integrated with Brightpearl, their stock management system. The team can keep their products and details up to date using one login, improving efficiencies for the business. The impact of the new site was significant on all levels. In just six months after launch (November 2015), the site achieved an impressive 126% increase in revenue, a 98% increase in average order value, and a 14% increase in transactions.