Email Builder in Kentico 11 – Part 1

Email Builder in Kentico 11 – Part 1

How is your latest email marketing campaign doing? Has it been successful and brought you enough leads? Has its open rate finally pushed through that magic number (that only you know) and generated enough clicks and demand for your product? Was it easy to set up? Personalized and A/B tested? Easy to evaluate?

By Pavel Jirik in Kentico
·3 min read
Re-imagining E-commerce in Kentico 11 - Part 1

Re-imagining E-commerce in Kentico 11 - Part 1

You all know it. When you want something very, very much, it eventually comes true. No? Never happened to you? So, it's only me then. Grab a cup of preferred beverage, sit down comfortably, and listen to my story.

By Michal Kadak in Kentico
·6 min read
Planning on Taking the Kentico Certified Developer Exam? Read This First.

Planning on Taking the Kentico Certified Developer Exam? Read This First.

The Kentico Certified Developer exam is a worthy challenge for anyone skilled in designing applications and websites on the Kentico platform. Earning your certification is a mark of prestige that distinguishes you from other developers in the Kentico market.

By Sandro Jankovic in Kentico
·5 min read
How We Over Personalized Automated Newsletters in Kentico

How We Over Personalized Automated Newsletters in Kentico

Personalization might be your friend, but it also could become your enemy. Wrongly set up, personalization can harm your evaluator’s experience more than not doing it at all. And that’s exactly what happened to us in Kentico.

By Martina Hatonova in Kentico
·4 min read
Increase Traffic and Sales With Transactional Emails in Kentico

Increase Traffic and Sales With Transactional Emails in Kentico

Have you ever wondered how to drive your visitors back to your website after they subscribed to a newsletter or registered as a new user? Or if there is a way to increase the open rate of a typical marketing email? And how you can increase the possibility of people clicking on a link in the email?

By Pavel Jirik in Kentico
·4 min read
Progressive Forms in Kentico? Yes, Please! – Part 2

Progressive Forms in Kentico? Yes, Please! – Part 2

Using Kentico macros in the visibility fields of your forms is a great way to convert them into progressive forms, but with more complex online forms, this can become quite overwhelming and not easily maintainable.

By Pavel Jirik in Kentico
·4 min read
The Story Behind Our Crazy Marketing Automation Redesign – Part 2

The Story Behind Our Crazy Marketing Automation Redesign – Part 2

Marketing automation is not an exact science, true. But it is something that, when done correctly, can be very useful. It’s like any process, it has to capture the attention of the recipient, make them perform an action focused on benefitting them, and then hopefully take them all the way through to becoming a customer. Sounds great. But how can you do all that as effectively as possible?

By Martina Hatonova in Kentico
·3 min read
Progressive Forms in Kentico? Yes, Please! – Part 1

Progressive Forms in Kentico? Yes, Please! – Part 1

There has always been this ultimate challenge when creating forms: How can you ask your website visitors as many questions as possible, while at the same time, keep the form really short and sweet? On one hand, the need to ask about so many things, and on the other hand, the need to stay friendly, decent, and not be too time-consuming for a visitor.

By Pavel Jirik in Kentico
·4 min read
Bridging the Gap between Marketers and Developers – Part 2

Bridging the Gap between Marketers and Developers – Part 2

In the first part of my blog series on how to bridge the gap between marketers and developers, I spoke about the importance of discussing the pros and cons of each development model, so both parties are happy with the outcome. Defining upfront what online marketing data marketers actually need saves a lot of headaches on both sides and lead to more effective contact segmentation. But what now?

By Rui Wang in Kentico
·4 min read
The Story Behind Our Crazy Marketing Automation Redesign – Part 1

The Story Behind Our Crazy Marketing Automation Redesign – Part 1

You’re driving enough people to your site from various campaigns. As they peruse and learn more about your product from various content and articles, you gently push them down the marketing funnel, offering content relevant to their evaluation stage. Finally, they’re downloading the trial version and exploring the product. Great! You‘ve converted your visitors into product evaluators. What now?

By Martina Hatonova in Kentico
·5 min read
Increasing Conversions through Email Campaign Retargeting in Kentico 10

Increasing Conversions through Email Campaign Retargeting in Kentico 10

As a marketer, you know that your main job is to connect the right product to the right customer. It doesn’t matter if you are trying to increase your company's brand awareness, sell more swimming pools, or get more registrations for your latest online course about cooking. It  boils down to connecting the right person to the right solution. Simple in theory, but much more complex in reality.

By Pavel Jirik in Kentico
·5 min read
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