Yvette Hastings

Yvette Hastings

As Content Marketing Director at Kentico, I am responsible for Kentico's content marketing strategy. I'm passionate about all things content and love sharing my know how.

Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Creating a frictionless customer experience is one of the top agendas for companies today. Done well, you can boost customer loyalty and build a powerful differentiator that moves you away from competing on price, to competing on what customers most want: a seamless, personalized, and empowering experience.

By Yvette Hastings in Marketing
·7 min read
Why Customers Are Hooked on Personalized Experiences

Why Customers Are Hooked on Personalized Experiences

71% of consumers are frustrated by an impersonal shopping experience and 93% of companies report greater success in converting leads into customers when they personalize their marketing. Research shows that delivering personalized content tailored to your customer’s specific interests increases impulse purchases, total spend, and repeat custom, and has been proven to boost brand loyalty, too!

By Yvette Hastings in Marketing
·6 min read
Accelerate Your Agency with a Digital Experience Platform

Accelerate Your Agency with a Digital Experience Platform

In the world of online experience creation, client demands continue to grow. And rightly so. They know what a competitive market it is out there, and they know they need to be delivering the best customer experience they can if they want that competitive advantage. But how can you as an extension of their in-house marketing team help?

By Yvette Hastings in DXP
·3 min read
Why Digital Experiences Should Be at the Center of Your Marketing

Why Digital Experiences Should Be at the Center of Your Marketing

In a world where customer experience will soon overtake price and product as a key differentiator, the customer is more empowered than ever before. Delivering the personalized customer experienceㅡa timely stream of ever-relevant and ever-consistent messages across all channels and devicesㅡis no longer considered exceptional, but essential.

By Yvette Hastings in DXP
·5 min read
How to Encourage Visitors to Share Actionable Data with You

How to Encourage Visitors to Share Actionable Data with You

We all know that personal data is crucial for true customer nurturing. When we harness actionable insights from our customer, we do so with the intent to strengthen our relationship with them by delivering truly relevant and unique experiences. But how can you encourage visitors to share actionable data in the first place?

By Yvette Hastings in Marketing
·7 min read
7 Reasons for Choosing a Digital Experience Platform

7 Reasons for Choosing a Digital Experience Platform

47% of consumers will go to Amazon if a brand they’re shopping with doesn’t provide relevant product suggestions. Does that mean we’re all in competition with Amazon? Pretty much. Your customer has expectations of Amazon levels, and if you’re falling short, it’s over, but the digital experience platform (DXP) is here to help.

By Yvette Hastings in DXP
·7 min read
The Emergence of Digital Experience Platforms

The Emergence of Digital Experience Platforms

If you've not given a digital experience platform (DXP) a second thought, then you could be missing out! Here's why...

By Yvette Hastings in DXP
·5 min read
How Dynamic Real-time Personalization on Web Pages Works

How Dynamic Real-time Personalization on Web Pages Works

In today’s world, customized marketing messages are essential. Our customer has stratospheric expectations, and yet a mere 7% of companies consider personalization a number one priority! Personalization is far from a trendy marketing buzzword─it is here to stay and is revolutionizing digital marketing on its path towards completely redefining it.

By Yvette Hastings in Marketing
·6 min read
The Real Reason Customers Are Frustrated with Predictive Personalization

The Real Reason Customers Are Frustrated with Predictive Personalization

There simply isn’t enough of it! On average, 71% of consumers feel frustrated when their shopping experience is impersonal, and 36% of consumers believe that brands should offer more personalization. So when 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, why are we still questioning the benefits of brands getting personal?

By Yvette Hastings in Marketing
·6 min read
What A/B Tests You Should Be Doing and How

What A/B Tests You Should Be Doing and How

Marketers often face the challenge of proving what works and what doesn’t. Enter A/B tests. Done right, seemingly insignificant changes to a landing page or email can create super significant results in opens, click-throughs, downloads, engagement, and sales.

By Yvette Hastings in Marketing
·9 min read
The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

The Future of Digital Marketing: What Digital Agencies Can't Afford to Miss

While you may have built relationships with existing clients; a lack of understanding in the rapidly evolving digital landscape will be sure to drive net new leads to the nearest competition. Don’t get caught out. Make sure you’re ready for the future of digital marketing.

By Yvette Hastings in Marketing
·3 min read
Increase Organic Traffic to Your Site With the Moving Man Method

Increase Organic Traffic to Your Site With the Moving Man Method

Backlinks are an essential part of the SEO picture, a prized “vote of confidence” from one site to another, and a ranking factor search engines rate highly. Link building, however, is a notoriously time-consuming game and near impossible to do at scale. Enter the Moving Man Method! It’s a technique you can use to gain multiple high-value backlinks and it works in almost every industry.

By Yvette Hastings in Marketing
·5 min read
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