Tadeas Kubat

Tadeas Kubat

I am responsible for the experience people have with Kentico products and websites. Having been in the field since 2010, I now lead a team of talented designers and hope you are having a good time here.

Interview: How We Built Our Persona - Step by Step

Interview: How We Built Our Persona - Step by Step

Personas are one of the biggest topics in today’s world of digital marketing. In the article “Personas – Are They the Right Choice for Your Business?”, I showed you the way we work with personas in our company. Today, I would like to give you a closer look at how we built one of our personas step by step and what challenges we faced along the way.

By Katerina Foretova and Tadeas Kubat in Marketing
·9 min read
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