Martina Hatonova

Martina Hatonova

I'm a Campaign Specialist in Kentico's awesome Marketing team. When I'm not creating wonderful new campaigns, you can find me at the gym, on a walk with my dog, or in a bed with a great book.

How We Over Personalized Automated Newsletters in Kentico

How We Over Personalized Automated Newsletters in Kentico

Personalization might be your friend, but it also could become your enemy. Wrongly set up, personalization can harm your evaluator’s experience more than not doing it at all. And that’s exactly what happened to us in Kentico.

By Martina Hatonova in Kentico
·4 min read
The Story Behind Our Crazy Marketing Automation Redesign – Part 2

The Story Behind Our Crazy Marketing Automation Redesign – Part 2

Marketing automation is not an exact science, true. But it is something that, when done correctly, can be very useful. It’s like any process, it has to capture the attention of the recipient, make them perform an action focused on benefitting them, and then hopefully take them all the way through to becoming a customer. Sounds great. But how can you do all that as effectively as possible?

By Martina Hatonova in Kentico
·3 min read
The Story Behind Our Crazy Marketing Automation Redesign – Part 1

The Story Behind Our Crazy Marketing Automation Redesign – Part 1

You’re driving enough people to your site from various campaigns. As they peruse and learn more about your product from various content and articles, you gently push them down the marketing funnel, offering content relevant to their evaluation stage. Finally, they’re downloading the trial version and exploring the product. Great! You‘ve converted your visitors into product evaluators. What now?

By Martina Hatonova in Marketing
·5 min read
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