Lucie Ostrcilova

Lucie Ostrcilova

I am a product designer and kayaker, now helping to onboard new Kentico partners. I enjoy the process of getting people from zero to hero, be it tackling design problems together, answering tricky questions, or learning to roll a kayak.

Meet Caitlyn, the User Persona Behind Campaigns in Kentico EMS

Meet Caitlyn, the User Persona Behind Campaigns in Kentico EMS

As Kentico redesigns its tools for online marketers, let’s look what is behind the scenes of one of the user personas we design the tools for.

By Lucie Ostrcilova in Marketing
·9 min read
How Do I Create a Persona and Where Should I Start?

How Do I Create a Persona and Where Should I Start?

Let’s have a look at the basics first. What are personas? They are a set of cards with cute graphics, aren’t they? Yes! And no.

By Lucie Ostrcilova in Marketing
·5 min read
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