Alan Murphy

Alan Murphy

I am the Head of Technology at Strata3. I have been working with Strata3 since 2007 and have been focused on delivering large scale web applications, platforms, and integrations for key clients.

Don’t Underestimate the Power of A/B Testing

Don’t Underestimate the Power of A/B Testing

Are you sure that your current website is the best version it can be? It’s easy to make assumptions about what might be going wrong for your customers, but there is one way to find out for sure. By observing user behavior and using A/B testing, you are providing yourself with invaluable insights about your visitors, which can then inform changes to improve your conversion rate.

By Alan Murphy and Sarah Gleeson in Marketing
·4 min read
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