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News • Mar 82022

Kentico recognized for the sixth time in the Gartner® Magic Quadrant for DXP report

Constant innovation, a future-proof approach, and product development with clients’ growth in mind is the right path to success. Today, this statement gains even more weight as Kentico is recognized in the 2022 Gartner® Magic Quadrant™ for Digital Experience Platforms for its product Kentico Xperience—the leading provider of a unified digital experience platform (DXP).

Today, Kentico, the leading provider of digital experience and content management solutions, announced that it has been recognized in the Gartner® Magic Quadrant™ for DXP for the sixth time. This follows the company’s continuous efforts to enable businesses to successfully deliver stunning digital experiences with confidence and to provide innovative, future-proof tools for marketers and developers worldwide.  

Investing in its products and increasing businesses’ digital experience maturity continues to be on the radar for Kentico and its division Kentico Xperience. The company is set to drive success on the digital journeys of all its customers, including its extensive partner network and clients. 

Kentico named in the Gartner® Magic Quadrant™ for DXP report 

Gartner is a company that delivers actionable, objective insights to executives and their teams to help them identify and understand market trends in technology. “This Magic Quadrant evaluates vendors that meet Gartner’s inclusion criteria for the DXP market. It is intended to aid selection decisions about vendors and products. Use this Magic Quadrant to identify vendors that meet your needs across web, portal, mobile and other digital channels.”  

“When organizations need to deliver highly contextualized digital experiences — beyond simple websites and mobile webpages — they turn to a DXP for breadth of functionality and the ability to cover an increasing variety of modalities and channels across customer journeys. DXPs are often deployed at the center of content operations ecosystems,” Gartner states in this year’s report. 

“Kentico is extremely thrilled to be recognized in the Gartner Magic Quadrant report once again for its unified DXP, Kentico Xperience. It’s an incredibly important indicator for us that proves that listening and responding to customer feedback in order to guide them on their journeys to digital success, following the latest market trends, and investing in future-proof technology is the right path to developing a powerful product we all can be extremely proud of,” says Dominik Pintér, Managing Director, Kentico Xperience. 

Kentico retains a strong position in the DXP market 

According to Gartner, “a digital experience platform (DXP) is a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi-experience customer journeys. It provides the presentation orchestration that binds together capabilities from multiple applications to form seamless digital experiences.” 

The core capabilities of a DXP include content management, personalization, customer data management, cloud capabilities, artificial intelligence, security, integration, and beyond. Low-code application development or digital commerce are listed amongst optional capabilities. In our opinion, due to the continuous investment into these and other crucial DXP aspects, Kentico (the creator of the unified DXP Kentico Xperience) has once again been positioned as a Niche Player.  

“We’re continuously investing in developing a product that empowers marketers, developers, and all DXP users to maintain their digital business’s online presence efficiently, reliably, and effortlessly. Therefore, implementing cutting-edge technologies that emphasize key capabilities, such as cloud, artificial intelligence, and multiexperience support is essential to building a product that is successful in the competitive DXP landscape and drives our customers’ success,” says Matěj Štefaník, VP of Product, Kentico Xperience. “Our recognition in this year’s Magic Quadrant is an important milestone for us, affirming the direction of our extensive product development efforts.”  

For more detailed information and descriptions of other listed DXP vendors, download the full report

Investing in future-proofing the digital experience platform 

Kentico’s excitement of this recognition is coupled with their enthusiasm for what comes next. Looking at the future development of Kentico Xperience, customers have lots of product enhancements to look forward to. Following the latest market trends and paying special attention to all valuable feedback they’re receiving, the upcoming months will be marked with bold steps towards a future-proof digital experience platform that enables its users to deliver seamless omnichannel digital experiences with even more confidence. 

Artificial intelligence 

When looking at innovating the capabilities of Kentico Xperience 13, leveraging the full potential of artificial intelligence and machine learning is certainly one of the key focus areas. The existing arsenal of functionalities leveraging this cutting-edge technology, including AI-driven sentiment analysis, image recognition, content personalization, or chatbots, will extend significantly. Adding the so-called Smart Insights, detecting major events, and offering valuable recommendations, is one of many planned extensions. 

New cloud offering 

The company will be introducing an additional deployment model for customers running Xperience by Kentico. The Xperience Managed Cloud Service will offer faster performance, responsiveness, and greater agility, without having to operate a server infrastructure. Users will be able to enjoy benefits, such as single-tenancy solution, fast setup and easy deployments between cloud environments, and 24/7/365 global support for all active licenses. 

Digital experience maturity 

With emphasis on Kentico Xperience’s clients’ and customers’ success in their digital transformation, the company will focus on smooth adoption of their unified digital experience platform. Being aware of the fact that a business’s suitability for implementing such a solution is directly dependent on its individual level of digital experience maturity, Kentico Xperience intends to focus on providing outstanding guidance in understanding its importance and applying key insights in practice. 

Low-code/no-code approach 

To keep growing stronger when it comes to ease of adoption and usability, already appreciated by Kentico Xperience’s existing customers and clients, , the company is looking at investing in enhancing this characteristic quality. Introducing Universal builders, including email, page, or form builder, along with other existing tools of this sort, with a perfectly unified interface, will therefore empower marketers and developers to manage and deliver digital content on all channels and devices easier than ever. 

For more information, visit xperience.io.  

Gartner disclaimer 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.  

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. 

Gartner, Magic Quadrant for Digital Experience Platforms, By Irina Guseva, Mike Lowndes, Jim Murphy, Gene Phifer, 23 February 2022

About Kentico Software 

Kentico Software is an established global company with two award-winning content management and digital experience products: Kentico Xperience, a fully integrated DXP platform, and Kentico Kontent, an enterprise headless CMS. Kentico has customers in over 120 countries, with offices located in six countries on four continents. Over the last 16 years, a community of 1,000+ partners has formed around Kentico.
 
About Kentico Xperience  

Kentico Xperience is the award-winning unified digital experience platform that combines content management, digital marketing, and commerce. Available on-premises or in the cloud, Kentico Xperience is an easy-to-use solution for modern websites. It provides personalized experiences and integrates seamlessly into any technology stack. Kentico Xperience empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and ease of use are backed by market-leading support and a global network of implementation partners.   

Kentico Xperience was first introduced in 2004 by Kentico Software, a technology company headquartered in the Czech Republic with offices in the US, UK, Netherlands, Singapore, and Australia. Kentico has more than 1,000 digital solution partners and powers over 30,000 websites across 120 countries. Customers using Kentico Xperience include Allergan, Ingram Micro, Konica Minolta, Land O’ Lakes, PPG, and Red Cross.