According to Forrester, “marketers should begin working with modular content—smaller components, separate from presentation and informed by logical or semantic connections—in order to customize experiences at scale.”
Get your complimentary copy of this report to learn how this modular approach will help you accomplish major strategic goals such as localization and personalization.
In this report, you will discover:
- How to start small and safe with modular content
- Why this approach can lead to multi-million savings
- How to dynamically update your content across all channels
- How brands can utilize modular content to increase user engagement
“Content and asset management technologies have risen to the challenge of scaling content reuse, enabling easy recombination of content components to be delivered via an API across any number of channels.”