In times of social distancing, digital experiences become even more important, and many companies are pushed to rethink their business model. They look to accelerate their digital transformation and win the game in the digital world.
That’s not a new thing for Kentico clients. We’ve been helping customers transform their digital presence with our platform for many years.
Kentico EMS was introduced in 2011. At the time, it was one of the first digital experience platforms on the market to combine content management, digital marketing, and commerce.
We wanted to provide a solution that would enable any company to level up their digital experience. We designed our platform to provide our customers with great value and a short time to market. All backed by our best-in-class global support and network of reliable partners across 120 countries.
In the years since, Kentico has become a seamless solution that has helped thousands of companies transform their digital experience, including Allergan, Konica Minolta, Land O’ Lakes, PPG, and Red Cross.
For a long time, we stayed focused on our original positioning of a web content management system, as it was easy to understand for our customers. However, WCMs have gone through major changes, as have the needs of the customers using them. So much so that Gartner, the leading research and advisory company, recently said it would retire its WCM Magic Quadrant, as “client demands have been shifting from WCM to the broader scope of DXP”.
In order to reflect that transition, we decided to rebrand our platform. Today, we are proud to finally reveal the new brand of our digital experience platform: Kentico Xperience!
It’s a bold change for Kentico, but one that makes sense and inspires us to deliver a digital experience platform that will help you do your job better. We are adamant that our mission and vision remain, and our core values haven't changed. We will continue to invest in our DXP and CaaS solutions, focusing on bringing value to our customers.
At the end of the day, Kentico Xperience is the same product you know and love—just with a more fitting image. Pricing and licensing remain the same, just with new edition names: Kentico CMS is now Kentico Xperience Business, and Kentico EMS becomes Kentico Xperience Enterprise.