For most companies today, customers are driving the buying process more and more. Particularly for B2B companies, the buying process frequently is a complex and long journey that requires the right management and nurturing. Marketing also has the growing responsibility of attracting new customers and helping convert more leads into sales. Marketing Automation platforms enable Marketers to create and manage customer interactions with greater speed and customization. Smart marketers have been turning to Marketing Automation as a new way to shepherd customer engagement opportunities more successfully and lead to improved sales outcomes.
Marketing automation has a very clear role for revenue growth, particularly through improved collaboration with the Sales team. By delivering more quality sales-ready leads in less time, marketing enables the Sales team to concentrate on what they do best – closing deals with the right customers. With the correct approach and strategy for marketing automation, organizations frequently see increased revenue results.