Quick Start Guides

Kentico Online Marketing - Campaign Quick Start Guide
Kentico Online Marketing - Campaign Quick Start Guide
Campaigns are the way that marketers consistently engage with an audience at scale. Based on a marketing plan, campaigns contain ways to validate the success of marketing activities for an organization.
 
Kentico Online Marketing - Conversions Quick Start Guide
Kentico Online Marketing - Conversions Quick Start Guide
Why do I need conversions? Simply put - to measure the success of any marketing plan! Conversions are specific actions performed by site visitors and recorded by the web analytics module. These are then compared to other web analytics statistics such as the number of visitors, which allows evaluation of the web site against the marketing plan and allows necessary adjustments to reach targets.
 
Kentico Online Marketing - Email Marketing Quick Start Guide
Kentico Online Marketing - Email Marketing Quick Start Guide
Why do I need Email marketing? Every email campaign offers the opportunity to:
  • Listen to the ways your customer respond using the open and click through rates.
  • Maintain relevancy with your audience.
 
Kentico Online Marketing - Lead Scoring Quick Start Guide
Kentico Online Marketing - Lead Scoring Quick Start Guide
What is Lead Scoring? Lead scoring is the process of assigning points that identify a lead’s interest and reflects their location in the sales process. Why do I need lead scoring? Lead scoring is used to identify sales ready leads and those that would benefit from additional marketing activities. It is one component of a successful lead nurturing program.
 
Kentico Online Marketing - Segmentation Quick Start Guide
Kentico Online Marketing - Segmentation Quick Start Guide
Why do I need segmentation? A well-defined segmentation approach means you can better satisfy customers in a shorter time, because prospects are more likely to purchase, close faster, produce bigger deals, and remain more loyal. For marketing, well-defined segments mean more targeted messages and programs that resonate with buyers. The end result is higher response rates, better engagements, shorter conversion cycles, and, a better return on marketing investment.
 
Kentico Online Marketing - Content Marketing Quick Start Guide
Kentico Online Marketing - Content Marketing Quick Start Guide
Content marketing is the technique of communicating with your customers or prospects without directly selling. Instead of the traditional product or service pitch, you deliver information that makes buyers more intelligent. Content marketing establishes a communication channel with customers and prospects without selling. Instead of directly pitching products or services, you are delivering information that makes your buyer more intelligent and ultimately drives brand loyalty.
 
Kentico Online Marketing - Marketing Personas Quick Start Guide
Kentico Online Marketing - Marketing Personas Quick Start Guide
Personas are archetypal characters created to represent the different user types within a targeted demographic, attitude or behavior set that might use a site, brand or product a similar way. Personas are often combined with market segmentation to represent specific customers. Personas are a way to consider the goals, desires and limitations of your customers. They are used to guide decisions about a service, product, interaction, feature, and visual design of a website.
 
Kentico Online Marketing - Marketing Automation Quick Start Guide
Kentico Online Marketing - Marketing Automation Quick Start Guide
Marketing automation provides repeatable marketing processes, closed loop marketing analysis, automated multi-channel execution and customer segmentation. Marketing automation enables marketers to fully understand, develop and implement strategic marketing plans. This delivers better educated and sales ready leads in an automated and repeatable process.
 

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