Online Marketing

With Kentico’s Online Digital Marketing solution, get a 360-degree view of your customers and real-time actionable insight to ensure you deliver exceptional customer experiences.

Fully integrated with the Content Management System, Kentico’s Online Marketing solution offers Email Marketing, Lead Scoring, Marketing Automation, and so much more to help you nurture leads, and analyze and optimize your campaigns and content to turn prospects easily into customers and increase brand advocacy. By leveraging its personalization and A/B testing capabilities throughout the entire customer journey and across all channels to deliver targeted content, you increase conversion rates from your lead generation activities and deliver high-quality leads to your sales team.

Marketing Automation

As visitors go through multiple stages during their customer life cycle, Marketing Automation allows you to deliver them the right content and initiate sales activities in a personalized way.

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Email Marketing

With Email Marketing in Kentico, you can immediately see how many people opened the email and clicked the link. You can see which content was most engaging and optimize your future mailings based on those results.

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Integrated Campaign Management

With Integrated Campaign Management, Kentico allows you to execute cross-channel digital marketing campaigns and gain intelligence on individual channels. Unlike various dedicated marketing automation tools, there is no need to integrate any third-party modules. With full out-of-the-box functionality, you can develop campaign assets, launch campaigns, and analyze the results with minimal effort, all from one location.

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Lead Scoring

With the built-in Lead Scoring module in Kentico, you can automatically qualify your leads and give only valuable leads to your sales team.

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A/B Testing

Kentico’s Online Marketing solution’s built-in A/B and Multivariate (MVT) Testing modules allow you to use an iterative approach for delivering content to visitors by testing page variations and identifying and optimizing those that work.

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Twinings project image


Twinings is one of the UK’s most trusted brands. Continually providing tea enthusiasts with the finest teas and freshest flavours for over 300 years, Twinings products are now enjoyed in over 100 countries.

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