Jul 16, 2013
Welcome to modern marketing! Desktops, mobile phones, Digital signage, TV’s, tablets, netbooks, mini-tablets… the list of connected devices your customers are using to consume your marketing never stops growing! The modern marketing world is a myriad of screen sizes and effective calls to action. What are the best choices? The landscape of consumerism has changed in a few short years allowing our customers more choices for reading, watching, communicating, socializing, shopping, and making purchase decisions.
This webinar will examine the core concepts and practical strategies for creating effective and responsive content in the multi-screen world we live in.
Register now to gain actionable insights and learn:
Practical strategies to use when building your content marketing plan in today’s multi-screen world.
Strategies for integrating a mobile strategy to your marketing plan.
Strategies to determine the appropriate screen sizes for your content marketing materials.
Building effective calls to action for multiple screens.
Decision strategies for deploying content effectively.
About your instructor
Thom Robbins is the Chief Evangelist for Kentico CMS and the Dean of Students at the Digital Marketing University. He is a recovering marketer and is hoping to help everyone in the industry excel at their chosen profession. Prior to joining Kentico in 2009, Thom joined Microsoft Corporation in 2000 and served in a number of executive positions. These included the Developer Audience Marketing group and the .NET Platform Product Management group responsible for customer adoption and implementation of the .NET Framework and Visual Studio. Thom lives in Seattle with his wife and son, and can be reached on Twitter at @trobbins or email at Thomasr@kentico.com