The Essential Introduction to Marketing Automation

Feb 18, 2014

City/Country: ,

Location: On-line

Join us for a Digital Marketing University live course!

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Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. This juggling act might be tough, but it's simply the day-to-day reality for many marketing pros. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy.
Join this webinar to learn:
  • What is marketing automation and why is it so hot right now?
  • How is it different from other technology platforms, including CRM and email marketing?
  • What are some of the common features?
  • How do you build a business case and convince internal stakeholders to act?
Attend this webinar and receive a free copy of the Understanding the ROI of Marketing Automation a whitepaper by Eric Webb, Vice President of Global Sales, Kentico Software, LLC.

About your instructor
Thom Robbins is the Chief Evangelist for Kentico CMS and the Dean of Students at the Digital Marketing University. He is a recovering marketer and is hoping to help everyone in the industry excel at their chosen profession. Prior to joining Kentico in 2009, Thom joined Microsoft Corporation in 2000 and served in a number of executive positions.  These included the Developer Audience Marketing group and the .NET Platform Product Management group responsible for customer adoption and implementation of the .NET Framework and Visual Studio. Thom lives in Seattle with his wife and son, and can be reached on Twitter at @trobbins.

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