Jun 4, 2013
Social media has grown from a curiosity to an integral part of the corporate marketing strategy. Overnight business owners have brought on whole teams of specialists to craft effective social media strategies and manage the multiplying numbers of social media accounts. For many smaller organizations that may seem like a huge entry barrier to figure out which platforms and technologies they should use to highlight their organization. The truth is that you can build an effective and valuable social media strategy by following a few best practices.
Let’s be real social media seems to be all about following the crowd. But why follow the crowd with a new social media trend before you fully understand what the best practices are?
In this interactive live course we will answer:
What are practical tips for content creation and engagement?
How do we know if you social media campaign is a success?
How do you measure effectiveness of your social media campaigns?
How do you set goals and identify target markets in social media?
In preparation for this live course make sure to listen to the Digital Marketing University course on Introduction to Social Media
Reserve your webinar seat now
About your instructor
Thom Robbins is the Chief Evangelist for Kentico CMS and the Dean of Students at the Digital Marketing University. He is a recovering marketer and is hoping to help everyone in the industry excel at their chosen profession. Prior to joining Kentico in 2009, Thom joined Microsoft Corporation in 2000 and served in a number of executive positions. These included the Developer Audience Marketing group and the .NET Platform Product Management group responsible for customer adoption and implementation of the .NET Framework and Visual Studio. Thom lives in Seattle with his wife and son, and can be reached on Twitter at @trobbins or email at Thomasr@kentico.com