Marketing Automation for Event management - Part 1

Marketing Automation for Event management - Part 1

Conferences, festivals, Lunch and Learns, shows, training sessions, workshops... there are so many events that you organize a year!

By Katerina Foretova in Marketing
Meet Caitlyn, the User Persona Behind Campaigns in Kentico EMS

Meet Caitlyn, the User Persona Behind Campaigns in Kentico EMS

As Kentico redesigns its tools for online marketers, let’s look what is behind the scenes of one of the user personas we design the tools for.

By Lucie Ostrcilova in Marketing
Get a Little Know-How with Kentico Thursdays

Get a Little Know-How with Kentico Thursdays

Welcome to the Kentico Know-How Thursdays, the place where Kentico marketers can learn more about Kentico features and how to use them in real-world scenarios. 

By Katerina Foretova in Kentico
Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

Your Secret Guide to a Reader-first, Eye-catching Blog - Part 3

So, you have your blog. But how can you avoid that weekly mad scramble for content? And how can you ensure your authors are all on, ahem, the same page?

By Duncan Hendy in Marketing
Interview: How We Built Our Persona - Step by Step

Interview: How We Built Our Persona - Step by Step

Personas are one of the biggest topics in today’s world of digital marketing. In the article “Personas – Are They the Right Choice for Your Business?”, I showed you the way we work with personas in our company. Today, I would like to give you a closer look at how we built one of our personas step by step and what challenges we faced along the way.

By Katerina Foretova and Tadeas Kubat in Marketing
Digital Agency Success? I’d Like a Slice of That Pie!

Digital Agency Success? I’d Like a Slice of That Pie!

Playing catch up can be a dangerous business. So how can you give yourself the competitive edge? And what does success mean, anyway?

By Duncan Hendy in Development
How Do I Create a Persona and Where Should I Start?

How Do I Create a Persona and Where Should I Start?

Let’s have a look at the basics first. What are personas? They are a set of cards with cute graphics, aren’t they? Yes! And no.

By Lucie Ostrcilova in Marketing
Agile Marketing in Practice - Part 2

Agile Marketing in Practice - Part 2

In part one of this blog series, I introduced you to the concept of Agile Marketing and how it is a methodology instead of a set of rules to follow. In part two, I plan to fill you in on how we went about implementing Agile Marketing in Kentico.

By Stephen Griffin in Marketing
Improve Your Existing Content to Boost Traffic and Conversions!

Improve Your Existing Content to Boost Traffic and Conversions!

Do you feel you deserve a better ROI from your existing content? More visitors, and more conversions? You’ve crafted your content with tender, loving care but nobody’s actually reading it. That’s a shame, right?

By Steven van Vessum in Marketing
Growth Hacking - Is It Actually a Thing?

Growth Hacking - Is It Actually a Thing?

Every month, somebody is writing a listicle about “10 Ways to Growth Hack!” or “Top 17 Growth Hacks to Inspire You!” or “Do These 82 Things if You Want to Growth Hack!” Seems simple enough—but is it? 

By Amy Strada in Marketing
Personas - Are They the Right Choice for Your Business?

Personas - Are They the Right Choice for Your Business?

Personas should allow you to understand your target audience better. Well... maybe. But what if personas in their traditional sense are not the right choice for you?

By Katerina Foretova in Marketing
Plan Like a Boss

Plan Like a Boss

How long does it take to plan the next sprint? I'm talking about the particular meeting where all members of a team agree what they should be doing in the next two weeks.

By Michal Kadak in Development
How to Transition Your Digital Agency to a Cloud-based CMS

How to Transition Your Digital Agency to a Cloud-based CMS

In the CMS world, there is innovation every day. From new features and capabilities to entire platforms, the market can be volatile as vendors evolve to meet the needs of the industry. 

By Bryan Soltis in Cloud
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