Lead Scoring Step by Step

Lead Scoring Step by Step

Lead scoring has been great buzzwords for the last couple of years. Everybody suggests, “Do lead scoring if you don’t want to waste the time of your sales team cold-calling not-ready leads”, and I get that… If done right, lead scoring can help maximize your sales team efficiency as they will only focus on leads that are ready to purchase from your company.

By Katerina Foretova
What's in Store for Digital Marketing?

What's in Store for Digital Marketing?

Technology is awesome, right? Instantly connecting with people around the world, shopping without having to get out of bed, even the basics of getting reminders about someone’s birthday—where would we be without technology (except for in a lot of trouble for forgetting about the birthdays)? But where are we going next?

By Stephen Griffin
Story Points Generator? Oh for the Love of God, No!

Story Points Generator? Oh for the Love of God, No!

Grooming, the famous story points generator, the place you go to with a humongous list of stories and return with accurate story points for each of them. That sentence is wrong on so many levels that it could hardly get worse. Now it's time for tactics. Grooming is your primary weapon of choice. Lock and load.

By Michal Kadak
9 Things You Need to Know about Anti-spam Law and Opt-outs

9 Things You Need to Know about Anti-spam Law and Opt-outs

The legal side of anti-spam law is your responsibility. Claiming willful ignorance is a gamble that will not pay off. So what are things you need to consider to avoid falling foul of the law?

By Katerina Foretova
Your Secret Guide to a Reader-first, Eye-catching Blog—Part 2

Your Secret Guide to a Reader-first, Eye-catching Blog—Part 2

So, you have done the first stage of your research for your new blog, but your managers are screaming for KPIs—after all, you even need to measure branding. But what are the best ways in which you can measure your blog’s effectiveness? What are the KPIs that help you achieve this? Moreover, what is the ideal length each article should be to have an impact on your blog’s engagement?

By Duncan Hendy
Agile Marketing in Practice—Part 1

Agile Marketing in Practice—Part 1

As a marketer, are you struggling to complete a million tasks each day without working overtime? You've probably seen the term Agile Marketing in your search for solutions. But what is it? How does it work? And how the hell is it going to help you?

By Stephen Griffin
What the Heck's the Difference Between a Stand-alone and Cloud CMS?

What the Heck's the Difference Between a Stand-alone and Cloud CMS?

So you’ve probably heard a lot, recently, about Headless CMSs. Or Cloud CMSs. Or some other kind of CMS that has you baffled on what’s the difference. But what makes each type of solution unique?

By Bryan Soltis
6 Things You Need to Know about Anti-spam Law and Opt-ins

6 Things You Need to Know about Anti-spam Law and Opt-ins

Ever received an unwanted email from a company you never requested info from and wondered where the heck they got your email address from? What is the legal standpoint on protecting the recipient?

By Katerina Foretova
Agile, Scrum, and Some Other Swear Words

Agile, Scrum, and Some Other Swear Words

“Use Scrum,” they say. “It gives you speed, quality control, and results.” But is it a beneficial methodology or, in fact, more like mythology? Let’s get to the bottom of this suite of trendy buzz words.

By Michal Kadak
Your Secret Guide to a Reader-first, Eye-catching Blog - Part 1

Your Secret Guide to a Reader-first, Eye-catching Blog - Part 1

Want to launch a blog and don’t know where to start? Tempted just to start typing and generating the content that way? Think if you build it, they will come? Stop.

By Duncan Hendy
You Need to Change the Way You Think of the Cloud

You Need to Change the Way You Think of the Cloud

There’s certainly no shortage of services and systems that you can run in the cloud. Over the past six years, Azure and Amazon have exploded in their product offerings, providing nearly any system a developer could need.

By Bryan Soltis
Welcome to the Kentico Blog

Welcome to the Kentico Blog

Welcome to the Kentico Blog, your marketing and development resource that gives you valuable real-life user stories from the field.

By Petr Palas
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