CA02: EMS Essentials

Target Audience

This course is intended for marketing and sales professionals who are already familiar with Kentico CMS or have completed the Kentico CMS Content Administrator course and want to learn the core capabilities and master essential skills with Kentico EMS.

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You will learn

After successfully completing this course, trainees will be fully equipped to use Kentico CMS for basic and advanced content authoring tasks.

• Learn how Dashboards are used
• Add a new widget to the Dashboard
• Create a new Dashboard widget
• Learn the available web analytics reports
• Understand how to configure reports to show specific data
• View page based analytics
• Create an email campaign
• Create a landing page campaign
• Create a conversion
• Use segmentation
• Add contacts
• Add accounts
• Create Contact groups
• Understand lead scoring
• Learn the importance of optimization for marketing
• Use A/B testing
• Use MVT testing
• Use Content personalization
• Design a marketing automation process