Kentico CMS for ASP.NET

CA02: Enterprise Marketing Solution (EMS) Essentials

Benefits

After successfully completing this course, trainees will be fully equipped to use Kentico CMS for basic and advanced content authoring tasks.

  • Learn how Dashboards are used
  • Add a new widget to the Dashboard
  • Create a new Dashboard widget
  • Learn the available web analytics reports
  • Understand how to configure reports to show specific data
  • View page based analytics
  • Create an email campaign
  • Create a landing page campaign
  • Create a conversion
  • Use segmentation
  • Add contacts
  • Add accounts
  • Create Contact groups
  • Understand lead scoring
  • Learn the importance of optimization for marketing
  • Use A/B testing
  • Use MVT testing
  • Use Content personalization

Target Audience

This course is intended for marketing and sales professionals who are already familiar with Kentico CMS 6 or have completed the Kentico CMS 6 Content Administrator course and want to learn the core capabilities and master essential skills with Kentico EMS.

Pricing & Delivery

Training Type Duration Location Maximum Trainees Recommended Cost*
Virtual Training
Multiple Client Engagement
1 day Virtual Platform No Limit
(up to 10 trainees per company)
Price per Company (up to 10 attendees)
$800 / company **
$2,300 / company
(package deal for both EMS and admin training)
Class Training
Single Client Engagement
1 day Clients Facility 10 Price per Company
$1,600 / company
$4,500 / company
(package deal for both EMS and admin training)
(+ Travel expenses)
* the cost may vary with partner or region; all prices in U.S. Dollars
** Discounts for Kentico partners: 50% discount for Partners,75% discount for Certified Partners and 100% discount (free) for Gold Partners