For marketers who require an integrated customer experience management solution, Kentico Enterprise Marketing Solution is the answer for optimizing your website and achieving higher campaign ROI.
Kentico Enterprise Marketing Solution (EMS) is an integrated Customer Experience Management (CXM) solution that extends the Kentico CMS Ultimate Edition with additional enterprise and marketing features. It empowers marketers to deliver and optimize real-time customer centric marketing across multiple channels.
Unlike other CXM products, Kentico EMS doesn’t require overly complex configuration and delivers results almost instantly. It provides a complete on-line marketing solution fully integrated with CMS which means you don't have to use several applications and spend money on painful integration. It gives you a unified view of your marketing activities and customer data.
The improved E-mail Marketing functionality provides all features required to effectively manage e-mail newsletters and campaigns and track subscriber activities.
The improvements include:
Learn more about E-mail marketing
Measurement is the key to ensure the success of your digital marketing. With the improved Web Analytics module, you can easily:
Why waste your marketing dollars? Let Kentico EMS help you make smarter investments based on real results. With Campaign and Conversion tracking, you can easily evaluate results of your campaigns and compare them to costs. You will immediately know which campaign is profitable and which should be terminated.
Kentico EMS comes with new Contact Management module that tracks all activities of visitors on your site, both anonymous and registered. Visualize your real time customer information in a single location. You can use this data for personalization of website content, lead nurturing, campaign optimization and other marketing activities.
The new A/B Testing and Multivariate Testing modules allow you to quickly test several versions of the page and identify copy and graphics that leads to most conversions, such as sales, submitted forms, whitepaper downloads and others.
Unlike Google Optimizer and similar external services, Kentico CMS provides marketers with a fully integrated solution that allows them to conduct tests without technical knowledge and see the results instantly.
Customers come to your website with different needs. Identifying and addressing those needs will allow you to deliver a better customer experience and increase your ROI.
Kentico EMS comes with Segmentation and Personalization engine that automatically serves the most relevant content to the visitors based on their:
A powerful rules engine enables marketers to define customer segments and which content will be delivered to each segment – all without programming. Using multiple types of criteria you can make the segments as granular as required.
If your website generates thousands of leads, your sales team may waste their time going through the long lists of people with fake names and invalid phone numbers. Using the Lead Scoring module, you can easily identify hot leads and make your sales team more productive.
Since Kentico EMS provides you with detailed data about every visitor, you can set up rules that identify the visitors who are most likely to become your clients based on their profile attributes (have corporate e-mail address, company name and phone number) and behavior (came from particular campaign, visited chosen pages, downloaded more than 3 whitepapers, etc.). For every rule you specify, the lead gets points towards particular score ("Hot lead", "Prospect partner", etc.)