Kentico CMS 6 comes with a new product line Kentico Enterprise Marketing Solution (EMS). Kentico EMS is an integrated Customer Experience Management solution that extends Kentico CMS Ultimate Edition with additional enterprise and marketing features. It enables marketers to deliver and optimize real-time customer centric marketing across multiple channels.
With Kentico EMS, you can easily:
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get better customer insights
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deliver great customer experience
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achieve instant marketing results
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increase campaign ROI
Unlike other similar solutions, Kentico EMS was designed so that marketers can easily set up and operate the solution without technical knowledge and achieve instant results. Since Kentico EMS offers a complete solution, marketers can manage all aspects of digital marketing from a single application which makes them more productive and minimizes the total cost of ownership.
Get 360-degree View of Your Visitors
Kentico EMS comes with a new Contact Management module that tracks all activities of visitors on your site, both anonymous and registered. It puts together pieces of information about the visitor and displays it at one place:
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visited pages
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campaigns and conversions
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on-line form submissions
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downloads
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purchased products
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poll votes
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search terms both from Google and on-site search
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newsletter subscriptions
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forums posts
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comments
and many others, including custom activities. You can use this data for personalization of website content, lead scoring and nurturing and for other marketing activities.
Get Insights into Visitor Needs with Improved Web Analytics
Measurement is the key to ensure the success of your digital marketing. With the improved Web Analytics module, you can easily:
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track visited pages
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monitor campaigns, conversions and referring URLs
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identify landing pages, exiting pages and time spent on page
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analyze visitors by countries, browsers and other details
Measure Campaign Results and Maximize Your ROI
It's said that half of your marketing investment is a waste of money. With Kentico EMS, you will know which one it is. With improved Campaign and Conversion tracking, you can easily evaluate results of your campaigns and compare them to costs. You will immediately know which campaign is profitable and which should be terminated.
Optimize Your Website and Increase Conversion Rates
The new A/B Testing and Multivariate Testing modules allow you to quickly test several versions of the page and identify copy and graphics that leads to most conversions, such as sales, submitted forms, whitepaper downloads and others.
Unlike Google Optimizer and similar external services, Kentico CMS provides marketers with a fully integrated solution that allows them to conduct tests without technical knowledge and see the results instantly.
Identify Customer Segments and Deliver Personalized Content
Customers come to your website with different needs. Identifying and addressing those needs will allow you to deliver a better customer experience and increase your ROI.
Kentico EMS comes with Segmentation and Personalization engine that automatically serves the most relevant content to the visitors based on their:
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demographics – location, age, position and other contact attributes
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behavior – visited pages, campaigns, purchased products, downloaded documents, etc.
A powerful rules engine enables marketers to define customer segments and which content will be delivered to each segment – all without programming. Using multiple types of criteria you can make the segments as granular as required.
Make Your Sales Team More Productive with Qualified Leads
If your website generates thousands of leads, your sales team may waste their time going through the long lists of people with fake names and invalid phone numbers. Using the Lead Scoring module, you can easily identify hot leads and make your sales team more productive.
Since Kentico EMS provides you with detailed data about every visitor, you can set up rules that identify the visitors who are most likely to become your clients based on their profile attributes (have corporate e-mail address, company name and phone number) and behavior (came from particular campaign, visited chosen pages, downloaded more than 3 whitepapers, etc.). For every rule you specify, the lead gets points towards particular score ("Hot lead", "Prospect partner", etc.)
Reach Existing and New Clients with E-mail Marketing
The improved E-mail Marketing functionality provides all features required to effectively manage e-mail newsletters and campaigns and track subscriber activities.
The improvements include:
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open e-mail tracking – who opened your e-mail
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click-through tracking – who clicked which links
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bounced e-mails monitoring – identify invalid e-mail addresses and automatically block subscribers
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double opt-in – require e-mail address confirmation before subscription
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faster and more stable sending of large number of e-mails using an external Windows Service and multiple SMTP servers
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and others
Learn more about E-mail marketing