Web Analytics Metrics
Kentico CMS tracks the following statistics on a yearly, monthly, daily and hourly basis
and all data is available with a delay of just a few minutes, so you don't have to wait another day to learn how your campaign did:
- page views
- file downloads
- browser types
- invalid pages
- aggregated views of RSS feeds
Tracking Marketing Campaigns
Kentico CMS allows you to track your on-line campaigns effectively.
If you link your website using a URL like http://www.mydomain.com/?campaign=banner1, the statistics will show you how many people came from the given campaign. Or you can just assign a landing page to the given campaign.
If a user registers on your website, the system stores the campaign and the URL from which she came, so you can later recognize campaigns that brought you new clients.
However, even if you get thousands of visitors, it still doesn't mean your website is successful. What you really need to track is the number of conversions. A conversion is something that gives you value, such as user registration, order, sign up for your services or sign up for a newsletter. Out-of-the-box, Kentico CMS tracks conversions such as order, newsletter signup or registration and you can track your own using simple code.
You can track the conversions in combination with campaigns to see which campaigns lead to most conversions.
You can also create various custom reports that suit your specific needs or you can track your own events using Kentico CMS Web Analytics.