Implemented by Great British Chefs
This website received the most votes of all the competing projects and also won the category Best Community/Social Media Website. Having won the majority of votes overall, it was also judged in terms of quality and website design, and Kentico is proud to declare the Great British Chefs website Kentico Site of the Year 2012.
This site already offered great recipes, tips and “how to” videos from the finest British chefs, but the team wanted to further engage their audience by increasing interaction between foodies and the chefs through social media. The move to Kentico not only helped boost social interaction, with Facebook Likes increasing from 48,000 to 90,000 and Google+ followers from 0 to 190,000 in the last year, but also enabled the site to scale to accommodate increased traffic; over 600% in December, from 50,000 to over 350,000 visits.