Since its humble start as a small barbeque restaurant back in 1954 McDonald's has become one of the world’s leading food service retailers, with more than 32,000 restaurants serving more than 60 million people in more than 100 countries every day.
McDonald's Ireland site is built on the Kentico CMS platform. This robust and flexible system allows for the easy update of information and addition of new functionality. McDonalds.ie is AA accessible based on W3C WAI guidelines. The CMS solution also adheres to W3C web standards ensuring that the site can meet the required accessibility requirements at all times.
Search Engine Optimization was also considered during the development of the McDonald's website. Building the site to web standards makes the website easier for search engines to index. The website will tie in closely with McDonald's online marketing campaigns - making use of tailored landing pages which sit inside the current website to high-light the latest campaign.
"Our team of web designers and web developers found it extremely easy and quick to rebuild our website and our company's image in a couple of days thanks to Kentico!"